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About C-K:
Cramer-Krasselt is one of the largest independent, totally interconnected agencies in the country with over $500 million in billings and 69% of revenue from digital.
With a mission to Make friends, not ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 11 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.
We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.
Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche, Spirit Airlines and Tropicana.
www.c-k.com
Media Planner
Love everything Media Planning and looking to be part of a fun, dynamic agency where you can make a large impact on current clients and new business? Our C-K Milwaukee office is looking for a Media Planner to join our team!
About the role:
- Plan and execute across all media channels; lead the execution of cross platform custom programs.
- Responsible for executing and managing day-to-day tasks across digital and traditional channels, including leading RFP analysis, gathering specs, approval of IOs, monthly reporting, recommend and execute optimizations and manage vendor communication.
- Write strategic POVS to lead clients to best in class media activation
- Participate in KPI development and work in tandem with analytics team to merge paid media with site side analytics.
- Lead internal communication and collaborate with integrated teams on media strategies, campaign performance and expected deliverables
- Work in tandem with account management, creative, production, and campaign management to ensure in-market presence.
About you:
- 1-3 years of experience working in cross-channel media
- Understands offline media planning and buying
- Able to demonstrate hands-on knowledge of syndicated research tools (Nielsen Monitor Plus, DCM, Simmons, Media Tools, comScore, Telmar) and of digital reporting platforms (ad serving, website analytics, tagging, ad verification and OBA compliance)
- You have extensive experience with Microsoft Suite, including Excel, PowerPoint and Word
- Ability to work effectively in a cross-discipline team, both as a leader and as a partner/collaborator
- You’re an analytical thinker that loves using data to inform strategic decisions
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