Paid Search & Social Coordinator | Cramer-Krasselt

About C-K:

Cramer-Krasselt is one of the largest independent, totally interconnected agencies in the country with over $500 million in billings and 69% of revenue from digital.

With a mission to Make friends, not ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It’s how we helped Porsche achieve 11 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year.

We’ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more.

Major brands include Alzheimer’s Association, Cedar Fair Entertainment Company (Knott’s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche, Spirit Airlines and Tropicana.

Paid Search & Social Coordinator

About the Role:

• Knowledge of paid search and paid social theory and eagerness to learn and successfully manage programs through a multitude of platforms (SA360, Facebook Business Manager, Twitter Ads Manager, etc.)
• Develop the skills necessary to become a master in campaign budgeting, pacing, reporting, and internal paid search and social best practices
• Assist teams in pulling data and preparing reports and presentations
• Review and analyze client data to ensure optimal performance on all campaigns that align with account KPIs and objectives
• Develop relationships with engine reps in order to gain insight on competitive trends, new betas, and industry news
• Work closely with Paid Search and Paid Social Specialists, Supervisors and Directors on digital reporting, optimizations, and daily analysis
• Collaborate with other internal departments such as Account Management and Creative to help keep daily/weekly deliverables in order
• Attend training sessions, read industry news, take initiative to learn new skills, and attend vendor meetings in order to learn all aspects of SEM and Paid Social planning

About you:

• In depth experience with advanced Excel functions including pivot tables, vlookups, charts, and formulas
• Interested in being part of a learning culture that’s on the cutting edge of SEM and Paid Social including Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, LinkedIn, Google, BING, and Yahoo
• You’re very organized and detail oriented in both your personal and professional life
• Any previous experience completing reporting or analysis is preferred

C-K employees must be fully vaccinated against COVID-19, or eligible under applicable law for a disability or religious accommodation. Successful applicants will need to meet this criteria as a condition of employment by the date of hire.

We are currently prioritizing our employees’ health and safety by continuing to work remotely; however, we plan to return to the office sometime this spring. We believe in the importance of in-person collaboration – both formal and informal – and the value that these relationships bring to managing, mentoring and teamwork. We also believe that allowing employees the flexibility to work from home while still maintaining some in-person collaboration lets us maintain our culture and provide a work/life balance. When we return to office, we are committed to a hybrid work environment where we will balance working in person regularly while also providing work from home days.