Social Media Specialist | onePULSE Foundation

Job description

Job Title: Social Media Specialist

Reporting: Chief Communications & Government Relations Officer

Status: Full-Time Exempt

EXPECTATION FOR ALL EMPLOYEES:

Support the mission, vision, and values of onePULSE Foundation (OPF). When appropriate, participate in various after hours and weekend activities that benefit onePULSE, its stakeholders, and the community.

In the aftermath of one of the deadliest mass shootings in modern American history, the community came together to prove that love will overcome fear and hatred. Under this banner, the onePULSE Foundation was created as a 501(c)(3) to memorialize this tragedy and ensure Pulse’s legacy of love, acceptance and hope was never lost. With the help of gracious donors, we continue to prove that We Will Not Let Hate Win.

MISSION & VISION STATEMENT

To create and support a memorial that opens hearts, a museum that opens minds, educational programs that open eyes and legacy scholarships that open doors. Establishing a sanctuary of healing and a beacon of hope by memorializing the lives taken the lives saved and all the lives affected by the Pulse nightclub tragedy of June 12, 2016 – ensuring Pulse’s legacy of love lives on forever.

POSITION SUMMARY:

This position supports and works at the direction of the Chief Communications & Government Relations Officer, with ancillary duties to support all marketing for OPF. Duties include social media management for OPF and its key divisions of Development, Education, Communications, Scholarships, Retail and Sponsorships. The Social Media Specialist will place major emphasis on cultivating, managing, and monitoring OPF’s social media arsenal as well as providing support for the organization across all units of operation in areas of communications, marketing, and social media.

PRINCIPAL DUTIES AND RESPONSIBILITIES

RESPONSIBILITIES INCLUDE:

• Social Media: Manage all currently used, and new, social media platforms used by the organization (i.e. Facebook, Twitter, Instagram, Linkedin, YouTube, etc.). Generate, write and create (graphics/video) original content to drive impressions and engagement metrics an align with monthly, quarterly and annual goals. Manage a content calendar where content will be created in advance.
• Website Management: Assist Marketing in the management and timely updating of OPF’s website, keeping all information current and accessible; write content and compile digital photos for use on website and OPF social media arsenal; possess strong SEO skills in optimizing OPF messaging across all social media platforms.
• Media/Messaging: Assist in the logistics of all earned media opportunities, including writing, editing, and publishing press releases to media contacts after the approval of the Executive Director has been received.
• Content Library: Create and manage a video, graphics and video library.
• Reporting: Provide monthly social media reports, preferably full digital marketing reports including Google analytics for the website, eMails and eNewsletter campaigns.
• Events: Manage and coordinate event logistics for key donor events throughout the year, including the planning, execution and “day of” needs per event (i.e. A/V, vendor requests, floor plan, decoration, etc.); create, distribute and review event plan with staff; assist Development with campaign-related events, donor-sponsored events, and Stakeholder events; serve on the internal event team for OPF’s annual Remembrance week in June and collaborate with OPF divisions for event planning, material purchasing and organization of supplies to include the recruitment and management of volunteers.
• OPF Campaigns: Assist in the preparation of materials for OPF special event campaigns. Work with Development team to create video and distribution for the purpose of amplifying donor support on OPF social media platforms.

Education Requirements:

Bachelor’s Degree or a minimum of two years related industry experience and/or externships, broad exposure to electronic communications, working with social media and or/equivalent combination of education and experience.

Experience Requirements:

At least two- to three-years’ experience in marketing or communications at a nonprofit organization is preferred, but not required. Experience managing social media messaging as lead or key member of a core team, preferred.

Statement of OPF Values:

• We Will Not Let Hate Win – We will triumph with love> We refuse to relinquish control or give power to acts of hate against any other being.
• Guided by empathy – We trust that the ability to identify with or understand the perspective and experience of another person from a position of kindness, even if the individual opinions may differ, is the path to a peaceful society.
• Open minds through education – We believe in sacred and safe places, stories of humanity shared, promoting love, motivating action and transforming thinking.
• Action with quality – We will strive to achieve excellence in everything that we do. We will plan, design, create and operate with transparency, to ensure an enduring and honorable legacy.
• Embody inclusiveness – We respect every individual, honor diversity and are committed to equality.
• Build sustainability – We are worthy of major, long-term financial investment and support because we are guided by responsible governance.

Knowledge/Skills:

Strong oral and written communication skills, customer relations skills, creative problem-solving skills, good judgment. Strong organizational and group leadership skills. Ability to write content for publication across agencies that confirm to prescribed style and format. Experience with LGBTQ+ causes a plus.

Technology Requirements:

Must be proficient in all Social Media platforms including Facebook, Twitter, LinkedIn, YouTube, and Instagram. Excels in the full Adobe Suite specifically Photoshop and Illustrator. Must be a Final Cut Pro loyalist and well versed in social tools such as Canva.

Contact:

Internal: Communicate with all levels of the organization to exchange information and collect information, coordinate projects, and solve problems.

External: Communicate with volunteers, community leaders, corporate partners, media, trade associates, vendors, other local, regional, and national like-minded organizations in the LGBTQ+ space.

Working Conditions:

Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently and/or up to 10 pounds of force as frequently as needed to move.

Equal Employment Opportunity Policy

onePULSE Foundation is an equal opportunity employer committed to maintaining a nondiscriminatory work environment. onePULSE is proud to be an inclusive organization. It does not make hiring or advancement, or other employment decisions, based on race, national origin, color, religion, gender, sexual orientation, gender identity or expression, age, marital status, familial status or responsibilities, personal appearance, pregnancy, political affiliation, ancestry, military or veteran status, genetic information, disability, or any other status protected by applicable federal, state, or local law. This policy applies to all aspects of employment including, but not limited to, recruitment, selection, job assignment, compensation, promotion, termination, benefits, and training.

Disclaimer: This description is intended to provide an overview of this position and is not all inclusive. The incumbent in this position will be expected to perform other duties as required. Responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract.

Job Type: Full-time

Pay: $35,000.00 – $45,000.00 per year