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SCJ Students in FIU AMA Compete Against 19 Universities in Acura ILX Marketing Challenge

Members of the FIU AMA marketing association, and its in-house student-run marketing agency Roaring Concepts had the opportunity to work together with Edventure Partners to participate in  the Acura ILX 2019 Marketing Campaign Challenge.

In this challenge, ideas and strategies to market the newly redesigned Acura vehicle was in the hands of the students. The competition’s top 3 finalists will fly out to Torrance, California to present their campaigns to Acura Senior Executives and leadership.

On April 9, the Roaring Concepts team of nine FIU students hosted an event promoting the Acura ILX 2019 in GC lawns. Free food was given out, a DJ was spinning music to attract students, and an Acura ILX 2019 was present for those who were curious to check out the vehicle’s features and interior design.

The event had interactive games such as trivia questions that were targeted around the Acura ILX and students had the chance to participate in a raffle conisting of prizes such as Apple Airpods or Amazon gift cards. Students who attended were also encouraged to post and follow the Acura ILX 2019 Marketing Campaign Challenge  social media accounts, @BeSeenILX to earn additional prizes, such as lanyards, water bottles, and custom-designed t-shirts.

President Mark B Rosenberg made a guest appearance while also posting on his social media account with the Acura ILX 2019 and the FIU AMA team.

“This project is an amazing experience for students in many different ways. From coming up with a slogan and creating and getting our designs approved to hosting events on campus and running digital ads. I am sure every student got something special out of it and I am excited to see them all grow!” said FIU AMA project manager, Yan Miellier.

American Market Association (AMA) is the largest marketing association in North America for students, and organizations involved in the practice , teaching, and studying of marketing worldwide. AMA at FIU meets every Wednesday at 7:30 pm where they have guest speakers from many different companies presenting their leadership skills and career opportunities.

The AMA at FIU has been recently named a Top 5 chapter for the second year in a row, with the help of the executive board, members, and advisor Tim Birrittella.

Written by: Brigitte Onorato

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