Sigal Segev (Ph.D., University of Leicester) is an Associate Professor of advertising in the School of Communication at Florida International University (FIU). She has taught courses on different communication topics for more than 14 years in this department. Her research interests focus on green advertising and multi-cultural consumer behavior, two areas that she is very passionate about and which she often integrates in her research projects. Her work was published in the Journal of Advertising, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Business Research, and European Journal of Marketing, as well as conference proceedings, among others. Sigal has been an active member of the America Academy of Advertising (AAA) for more than 10 years, serving as a member of the Research Committee as well as Chair of this committee. She currently serves as the Vice President of AAA. Prior to joining FIU, Sigal held Marketing Communications and public relations positions at both private and government sectors.