Oftentimes, business corporations get so caught up in mastering a scalable workflow that it almost becomes an automated process—with people, not machines working behind the scenes! While this might be acceptable for some areas in any business industry, this could also be the kiss of death.
Beware Getting Comfortable at Your Job!
In almost every industry, whether you are supplying a niche product and/or service, or contending with hundreds of competitors, the best advantage for any business is to have a creative edge. Getting looped into a process has the tendency to make people too comfortable with their jobs. After awhile, their responsibilities turn into a task. This is even applicable for creative professionals!
That’s why Florida International University (FIU) has made it our business to incorporate creativity into our Global Strategic Communications graduate degree programs.
Understanding the Science to Creativity
Usually, when you think of getting a “creative” degree, the diploma will typically be in the School of Arts. However, more business corporations are realizing the importance of being strategically creative, especially in this digital age where you can communicate with someone across the globe in a matter of seconds. You can even say there’s a certain science to it!
The Master of Science in Global Strategic Communications – Creative Track
FIU’s Master of Science in Global Strategic Communications – Creative Track specializes in helping graduate students sharpen their writing and analytical skills while increasing their leadership capabilities with a better handle on business literacy. This program is designed for undergraduate students and professionals who desire to improve their communication skills across a variety of platforms.
How Creativity Applies to Businesses
In this digital age, we are challenged to be more creative than ever in order to have a strong social media presence. Whether you’re on board with social media or not, your business will be, and if you want to stay employed, it’s in everyone’s best interest to apply some creative talents that can reach out to surrounding towns, cities, states, and even countries. This can be accomplished by mastering the communications approach that relates to advertising, public relations, digital and social media.
It’s not enough to be proficient in just one of these industries. Some businesses operate on a global level. So if you plan to secure a job with a company like this, then it’s imperative that you acquire all of the necessary education and training in order to be the best candidate for the job.
Keeping Focused on the Objective
Without implementing creativity into global market communications sector, every business will sound and look the same. The objective here is how can you stand out above a massive pool of global businesses.
Before the digital industry was able to actually turn our world into a global village, advertising was already tough! By enrolling into a graduate degree program that explores global markets and intercultural communications, creative professionals will be sure to find ways to impress their bosses and quite possibly become one!
To learn more about FIU’s graduate degrees in Global Strategic Communications, call Grizelle De Los Reyes at 305-919-4023, or contact us online. We look forward to speaking with you soon!
