Our free ebook summarizes the fundamentals of brief writing, guided tactics, and skills every creative should know. Learn about standard agency’s work processes on brief writing and a recompilation of characteristics a creative should look for in a brief. In addition, we provided a recap of the Do’s and Don’ts for general creative brief strategies. We hope you find it useful and informative.
This eBook was created by FIU’s Global Strategic Communications (GSC) creative track, an accelerated master’s program in partnership with the Miami Ad School’s curriculum of Copywriting and Art Direction.