If you are an aspiring art director then you know just how important it is to have a killer portfolio. Your portfolio serves a significant purpose because it allows employers to see your skills, originality, and helps them determine if you are a good fit for their company. It also helps you land the job [...]
What does being a creative professional entail? The term covers a set of regimens that call for a wide range of skills. Creatives need to balance an imaginative mind with reasonable discipline so that they can function in the modern workplace. Creativity is a part of everyone’s skill set. Any single person can activate their [...]
At times, advertising seems like a divided field. Employers hire different types of professionals to fulfill varying tasks. On the advertising creativity side, you have the art directors and copywriters whose effectiveness depends on coming up with unique, thought-provoking concepts. On the nuts and bolts side, the account planners rely on research and insights to [...]
Using the right content brief template is key to ensure that your digital marketing strategy is effective and productive. These are the benefits of using a well-structured template: Lines up with big picture brand goals Drives your audience to a valuable action for the client Maintains the brand voice your client wants to deliver Here’s [...]
Many creative people endeavor to become art directors at advertising agencies. This role lets them use their talent for “big picture” thinking and play with several media including: Art and copy for multiple outlets Photography and Video production Content campaigns But did you know that having a graduate degree could have a big impact on [...]
The field of communications is so applicable to every other job industry. So while having a degree in Mass Communications can be leveraged in a variety of ways, it’s also wise to stay focused on what type of job within the industry, you’re targeting as you earn your degree. But you need to be enrolled [...]
Strategic Communication is not marketing, public relations, business, advertising, journalism, psychology, sociology, or even social communication. Strategic Communication selects, leads, integrates, coordinates, activates and executes the fundamentals of these disciplines and uses them creatively. Simply put, Strategic Communications means ‘infusing communications efforts with an agenda and master plan’ and is considered the integration between strategy [...]
Advertising is a type of marketing communication used to promote or sell something e.g. goods, services, or ideas and even individuals or companies usually in the form of branding. The process to create and promote is layered and multi-faceted so a number of different jobs to fit the needs have sprung up to accommodate the [...]
There are many creative people out there who struggle to find a career path that fulfills them while earning a good salary. One such path is working in art direction for an advertising agency. While it is becoming more lucrative with the importance of digital advertising, marketing, and content creation, art direction is a demanding [...]
The job market is a tough one these days. Competition is at an all-time high and the creative fields are experiencing something of a renaissance as they offer a plethora of advantages and align more closely with the trends of what society values in life. One of the keys to snagging a coveted career in [...]
