Creative Planning

The Importance of Research in Creative Advertising
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The Importance of Research in Creative Advertising

Creative Planning

The Importance of Research in Creative Advertising

Research skills are vital for many careers and industries. In creative advertising, it is the difference between giving accurate market statistics, customer insights, or knowing the latest trends in technology. As aspiring professionals in our field, even students should be interested enough in the various areas of expertise to always be abreast of the latest [...]

By editor|2020-11-19T10:47:43-05:00April 24th, 2020|Creative Planning|Comments Off

Why A Master’s Degree in Mass Communications Is The Best Way To Get A “Creative” Career Faster!

A lucky few people know exactly what they want to ‘be’ when they ‘grow up’ and have to start working professionally. However, the majority of people figure it out along the way—it’s true! Fortunately, it’s never too late to chase your dreams and do what you want to do. If you’ve received your undergraduate degree […]

By bfriedmn|2017-04-24T18:15:36-04:00April 24th, 2017|Creative Planning, Recommendations|Comments Off

3 Common Misconceptions People Have About Getting a Master’s Degree in The Creative Field

Choosing to go back to school after college is a big decision. Whether you are going to medical school, law school, or pursuing an MFA in Creative Writing, you are committing a lot of time and money to your desired profession. Attending medical school and grad school for a degree in a creative field, like […]

By bfriedmn|2017-04-13T13:56:28-04:00April 13th, 2017|Creative Planning, Creative Strategy, Creative Theory|Comments Off

My Little Red Book

CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]

By bfriedmn|2015-09-23T11:00:38-04:00September 23rd, 2015|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Before the degree, Career Development, Creative Development, Creative Freedom, Creative Planning, Creative Strategy, Creative Theory, Digital Marketing and Advertising, Fun with words and Copy Writing, Graphic Design, Remarketing, The life of a Creative, Typography, Uncategorized|Comments Off

The Creative Genius Formula

The Miami Ad School planning boot camp had a lot of helpful information, tips, and tricks on how to be a successful, inspiring, and organized planner. What I felt inspired me most is a simple trick that helps get to the unexpected insight for the creative brief. Two R/GA planners from New York showed us how they arrive […]

By bfriedmn|2015-05-17T16:55:56-04:00May 17th, 2015|Ad/ Creative Campaigns, Advertising, Collaboration, Creative Planning, Creative Strategy, Tips and Short cuts, Uncategorized|Comments Off

Barnes & Noble: The Brand Revival

Bookstores are somewhat of a dying breed. While I myself am a lover of reading, the crushing burdens of adulthood have suspended most of my leisurely activities, so in a sense, I am guilty of contributing to their slow death. I suppose the only way I can atone for this sin is by contributing […]

By bfriedmn|2015-05-12T16:52:23-04:00May 12th, 2015|Ad/ Creative Campaigns, Advertising, Art Direction, Collaboration, Creative Planning, Creative Strategy, Uncategorized|Comments Off

Lifting Paper is Severely More Painful Than Moving Boxes

Moving is a sore pain in multiple aspects physically and mentally, everyone knows this. It’s exhausting, often times chaotic, usually inconvenient, and everything takes longer than originally predicted. There is a lot of emphasis on the physical aspect of it. The packing, carrying, loading… yes, of course it’s a physically demanding and exhausting process. One […]

By bfriedmn|2015-05-08T18:00:20-04:00May 8th, 2015|Creative Planning, Creative Strategy, Recommendations, Remarketing, The life of a Creative, Uncategorized|Comments Off

Overdone Glamour, Undone

After finishing our primary research on Max Factor, our first goal in tackling creative strategy was deciding to use the R/GA New York method to get to the unexpected insight. Using all of our primary research in addition to social listening, we were able to find paradoxes that existed within the image of the brand […]

By bfriedmn|2015-05-08T16:43:04-04:00May 8th, 2015|Ad/ Creative Campaigns, Advertising, Art Direction, Collaboration, Creative Development, Creative Planning, Creative Strategy, Uncategorized|Comments Off

The Idea is the Pre-Boiling Point

Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]

By bfriedmn|2015-04-15T12:04:48-04:00April 15th, 2015|Ad/ Creative Campaigns, Advertising, Art Direction, Before the degree, Creative Development, Creative Freedom, Creative Planning, Creative Strategy, Creative Theory, Fun with words and Copy Writing, The life of a Creative, Uncategorized|Comments Off

Best Buy Brand Revive ‘Art Direction’

Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]

By bfriedmn|2015-04-12T02:22:01-04:00April 12th, 2015|A brand called you, Ad/ Creative Campaigns, Adobe Creative Suite, Advertising, Art Direction, Creative Development, Creative Freedom, Creative Planning, Creative Strategy, Creative Theory, Digital Marketing and Advertising, Fun with words and Copy Writing, Graphic Design, Hobbies and Creativity, Photography, The life of a Creative, Tips and Short cuts, Typography, Uncategorized|Comments Off

Creative Planning

The Importance of Research in Creative Advertising

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