Location-Based Entertainment (LBE)

Designing Experiences. Creating Worlds.

LBE helps you craft the next generation of immersive attractions as an interdisciplinary program within Miami’s only public research university. Learn to merge design, technology, and business from industry-leading faculty in a city that thrives on creativity and spectacle

Where can you work?

Topics

Our curriculum connects technology, storytelling, and business.

Topics include: Location Based Entertainment, Immersive 3D Media (AR,VR,XR) Design, Spatial Computing, Immersive Journalism, Experiential Strategy, Virtual Production, Communications, Marketing, Themed Entertainment, and Global Event Planning.

Each course includes hands-on work, expert lectures, and real industry briefs.

  • Introduction to LBE (History, Trends & Innovations)
  • LBE Experience Design (Concept to Reality)
  • Immersive Media & Gaming (VR, AR, AI-driven experiences)
  • LBE Enterprise & Business Models (Monetization, Sponsorships, IP Strategy)
  • Leadership & Management in LBE (Building Teams & Running Operations)
  • LBE Content Creation & Storytelling (Film, Animation, Interactive Experiences)
  • Virtual Production & Future of Digital Sets (Gaming Engines, AI & CGI in LBE)
  • Esports & Competitive Gaming Business (Events, Marketing, Venue Management)
  • Experiential Event Production (Music Festivals, Theme Parks, Live Entertainment)

Class Overviews

Dive into the roots of Location-Based Entertainment. From theme parks and immersive museums to music festivals and smart city events.

Students will explore market trends, industry pioneers, and the transformation of LBE into a $20B+ global force.

Learn how to identify what’s hype versus what’s here to stay. What audiences and masses desire.

Outcome: Understand the full ecosystem of the LBE landscape and position yourself as a future decision-maker.

This course focuses on launching, leading, and scaling businesses in immersive sectors.

From startup ventures to large-scale media platforms, we guide students through the entrepreneurial lens of the LBE space.

Outcome: Build a roadmap to launch your own venture or become a strategic leader in innovation teams.

Managing immersive projects requires creative fluency, business acumen, and technical coordination.

You’ll study how LBE projects are produced, managed, and delivered in real time — from XR studios to live events.

Outcome: Gain production fluency and the ability to manage multidisciplinary teams across timelines, budgets, and creative goals.

LBE is transforming fan engagement. This course covers immersive fan zones, AR sports cards, AI commentary, and volumetric players.

Work with real professional leagues, teams and explore venues like Pitbull Stadium via FIU Athletics for case studies and activations.

Outcome: Prepare to lead at the intersection of sports, storytelling, and immersive technology.

Miami is music and this class places students at the intersection of performance, tech, and innovation. Partnered with an industry leading brand, we put you front and center in the front row.

Explore case studies like the Sphere, prior hologram tours, celebrities in Fortnite, and digital twins of past bands to the next generation locations.

Outcome: Understand licensing, live production, and immersive concerts — and create your own proposals for music x LBE collabs.

Spring 2026 LBE classes available for general enrollment

19361COM 5935 RVAASpecial Topics – LBE Industry & InsightsONLINE
1/5 – 2/28
19366COM 5935 RVBBSpecial Topics – LBE Immersive MgmtONLINE
3/2 – 4/25
19367PUR 6935 RVBBAdvanced Seminar – LBE Music ONLINE
3/2 – 4/25

Spring 2026 LBE classes available for MS in Mass Communication – Global Strategic Communications – Fully Online master’s degree – 10 classes – 1 academic year

Learn More

19258COM 5935 RXDASpecial Topics – LBE Intro & Industry
19259COM 5935 RXDBSpecial Topics – LBE Immersive Mgmt
19263PUR 6935 RXDBAdvanced Seminar – LBE Music 

Apply to the D.R.E.A.M.S. Program

AI list of jobs for the Location-Based Entertainment (LBE) industry in 2030–2040

  • Chief Experience Officer (CXO)
  • Head of Location Strategy / Portfolio Director
  • Chief Immersive Officer / VP Immersive Content
  • Director of Revenue
  • Optimization / Dynamic Pricing Lead
  • Immersive Experience Creative Director
  • XR Experience Designer
  • Interaction & Gesture Designer
  • Designs / Narrative Systems Designer
  • Venue Operations Manager
  • Guest Experience Host / Immersive Facilitator
  • Sanitation & Turnover Logistics Manager
  • Monetization Product Manager
  • Loyalty & CRM Architect for Phygital Audiences
  • Production, Event & Show-specific Roles
  • Retail Curator & Merchandising Manager
  • Events & Private Hire Sales Manager
  • IP & Licensing Counsel
  • Privacy & Ethics Officer
  • Accessibility & Inclusion Designer
  • Experience Innovation Scientist
  • Experience-as-a-Service (XaaS) Product Manager
  • Esports & Competitive Events Director for LBE Venues