Jennifer Cho is General Manager and Executive Vice President of Weber Shandwick Southwest, the world’s top integrated marketing and communications firm.
Born in Korea, raised in New Jersey and educated in New York, Jennifer has established herself as a proven leader with a global perspective. She’s provided strategic, organizational, and financial leadership to companies and brands from Asia to America, and from Manhattan to L.A.
After more than 15 years of marketing and communication, Jen understands the evolving media and content landscape. She began her career by interning with Eminem’s law firm which led to the creation a record label selling over $12M units and landing a #7 ranking on the independent Billboard Chart. Her next five years was dedicated to leading the strategy and building a team to launch MetroPCS through experiential marketing as their AOR.
With an eye on the future of industry, Jen pivoted towards the world of data and analytics, where she designed data solutions for every major U.S. sports league as well as the Universiade in Korea.
Her MarComm background has helped her combine storytelling with analytics to create data-driven campaigns. By using analytics tools, she’s learned how reduce guesswork. By increasing measurable efforts, she’s been able to grow a wide range of accounts.
A graduate of Columbia University in New York, she was a founding board member of New Jersey Needs You, an education non-profit. She’s currently an advisory board member for Dallas Influencers in Sports and Entertainment (D.I.S.E.) and a board member for the Public Relations Society of America (PRSA). She also serves as Executive Chair of their DEI Chapter. She also sits on the Dallas Chamber of Commerce Board of Advisors and participates in the Southern Dallas, Corporate Recruitment and Innovation Task Forces. She is a member of IABC, ColorComm and the Asian Executive Network of Dallas in addition to being a member of the Orchid Sisters, a giving circle managed by the Texas Women’s Foundation.
Jen lives in Dallas with her husband and two dogs, a Shih Tzu named Miko and a Yorkie named Romeo.