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The Snow Agency is seeking a Junior Paid Social Analyst to be a part of our rapidly growing Facebook marketing team!Job ResponsibilitiesUtilize Facebook Ads Manager and Google Analytics to develop insights and action items intended to increase our clients revenues month-over-month. Understand how to create custom audiences and build lookalike audiences from the seed audience. Understand how to re-target and segment audiences. Understand audience overlap and how to properly include/exclude audiences. Understand proper nomenclature on the campaign/ ad set/ ad level. Identify the previous day’s performance on all products and stores being managed. Understand all the different ad placements on Facebook and how to include/exclude them to get optimal performance. Understand how to adjust budgets up or down as needed in the proper scenarios Understand when to duplicate ads and ad sets and why. Effectively communicate and task graphic designer/s to create content for different situational criteria such as promotional content, collection videos, montage videos, testimonials, IG/snap stories, pre-roll YouTube videos. Be able to understand how to properly split test and WHY. be able to use control variables etc. to find patterns and winning audiences, ads etc. Communicate with content team on which types of influencers/celebrities to target to best position their ads to succeed and market to target audiences/demographics. Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Manage 3-5 clients marketing budgets on a monthly basis between $30-300,000 a month per client.Perform other duties as designed.RequirementsBachelor’s degree (Marketing, Communications, or related field preferred but not required).1+ years relevant experience.Knowledge of Facebook, Instagram, and social media marketing using these platformsExcellent time-management, well organized, with strong interpersonal, verbal, and written communication skills.This role is based in our Edgewater, NJ headquarters.
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