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Salary:               Competitive, Based on Experience

Location:          Boca Raton, FL

Experience:     2 year’s minimum

Education:      4-year College; Bachelor’s Degree in marketing or advertising

Certification:   Google AdWords & Analytics preferred

Summary

Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy. Document and communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams. Position requires a strong aptitude for Mathematics and the willingness to consistently apply data analytic skill sets. 

 Responsibilities:

·        Account Management on ad platforms for pay per click (PPC) media such as Google AdWords, Microsoft AdCenter, and Facebook

·        Assist with the development and implementation of content development strategies

·        Manage SEM campaigns based on basic KPI’s such as CTR, CPC, and specific ROI actions

·        Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites

·        Implement successful bid strategies and effective keyword management Continually monitor, revise, and conduct ad & landing page tests

·        Format and prepare periodic search reports for clients.

·        Present data on monthly & quarterly calls to clients reviewing metrics & optimizations

Skills & Requirements

·        Strong analytical skills: ability to gather, analyze, summarize, and present data

·        Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere

·        Ability to manage multiple projects in a fast-paced environment and shift priorities quickly

·        Solid knowledge with tracking, analytics, and reporting including Google Analytics

·        Familiar with search campaign management tools, including AdWords Editor

·        HTML & CSS skills helpful

·        Excellent written and oral communication skills.

  • Strong computer skills including Outlook, Word, Excel and PowerPoint.
  • Bilingual/Multilingual in English/Spanish a plus.

·        Creativity, Flexibility, Detail & Deadline-Oriented, Self-motivated

·        Positive work ethic and attitude 



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