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Position Reports to: Director, Communications & Marketing
Start Date: Immediate
Compensation: $58,500-$60,000 (EHTP offers a competitive salary commensurate with experience and a comprehensive benefits package)
FLSA Status: Exempt
Who We Are
East Harlem Tutorial Program (EHTP) began in 1958 as a children’s reading group and has since grown into a multi-site after-school program for traditional public school students and a network of public charter schools focused on significantly increasing the college graduation rate in East Harlem. We are on track to serve at least 25% of East Harlem students by 2025, with enrollment for this year at approximately 2200 students in our schools and after school programs. In 2020, 99% of our seniors were accepted to college, and our current scholars in college are on-track to graduate at eight times the national average of their peers.
About The Opportunity
As the Digital Media Specialist, you will join a growing team at an ambitious, community-based nonprofit that has been serving East Harlem students and families for decades. Working closely with the Director of Communications, you will manage EHTP’s website and social accounts. You will be responsible for developing a digital communications strategy that expands the organization’s online presence and supports marketing, development, recruitment, academic, and community outreach initiatives. You will also take a lead in standardizing digital communications procedures across EHTP’s external-facing teams.
You should have experience managing digital communications and social strategy for organizations with multiple audiences and a variety of stakeholders. You have provided daily content for social postings along with graphic and website design. You should be a creative self-starter who thrives in a fast-paced environment, is committed to antiracist values, and is familiar with the education space.
What You Will Accomplish
Marketing/Development
- Ensure alignment and exemplary execution of all donor-facing communications, including but not limited to cultivation and stewardship outreach, appeals, benefit materials, and graphic and website design
- Serve as a thought-partner on plans to enhance the organization’s branding
Communications
- Partner with the Director of Communications in building a comprehensive digital strategy
- Manage EHTP’s social accounts (Twitter, YouTube, Instagram, LinkedIn, etc.)
- Manage EHTP’s website
- Write and edit online content using SEO best practices.
- Help conduct timely sign-off on postings and announcements
- Partner with the Director of Communications in standardizing EHTP’s digital procedures
- Provide strategies, tactics, and tools for other projects, such as promoting Scholars Academies and afterschool programs and milestones
Other
- Maintain a digital calendar with outreach opportunities
- Track, report on, and set goals for user analytics
- Support communications programs for recruiting strong teachers
- Support communications programs for recruiting interested students
- Support communications programs to build further engagement with the East Harlem community
- Manage various marketing projects
What Qualifies You
- You have exceptional web and graphic design, writing, and editing skills
- You have implemented comprehensive digital strategies for organizations with multiple audiences
- You have experience implementing digital marketing and development strategies
- You have a track record for building social audiences and improving user metrics
- You have outstanding interpersonal skills that enable you to work harmoniously with a variety of stakeholders and partners
- You are deeply committed to EHTP’s mission and core values
- You can juggle multiple short-term and long-term responsibilities
- You can work quickly under pressure, with a calm demeanor and sound judgment
- You are proficient with design software, including the Adobe Suite and Canva, for producing compelling visual content, including data visualization
- You have experience with web design using Squarespace and WordPress.
- You are familiar with email marketing platforms such as Mailchimp
Your Background and Work Experience
- Bachelor’s degree
- 3-5 years of experience in digital communication positions
- Portfolio (include with CV)
- Spanish proficiency or basic reading/writing of Spanish language is a plus but not required
Thank you for taking the time to submit your application.
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