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Regional Marketing Manager – Miami

The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix event marketing activities in an effort to drive sales and build brand equity.              

  • serves as primary management contact for external partners as it pertains to sponsorship/special event marketing
  • provides regional input for divisional communication planning to increase brand awareness and market share
  • advocates marketing innovation and quality improvement and
  • manages special divisional marketing-related assignments

Required Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
  • at least four (4) years of combined Marketing Communications experience in developing marketing strategy briefs, planning and managing project budgets 
  • knowledge of marketing strategies, principles, and processes
  • knowledge of marketing tools, techniques and best practices
  • knowledge of marketing consumer behaviors and trends
  • knowledge of marketing effectiveness, strengths, limitations, and basic relative costs of various media channels (i.e. print, digital, social, broadcast, etc.) including multicultural communications
  • experience analyzing, media and market research data, financial data, consumer research and database trends.
  • excellent communication skills; both verbal and written
  • budget management skills
  • ability to lift a minimum of 50lbs
  • basic Microsoft Office 365
  • willingness to work evenings, weekends (Sat and Sun) or at home as needed and
  • willingness to travel with overnight stays up to one week or longer

Preferred Qualifications:

  • Masters of Business Administration or equivalent experience
  • six (6) or more years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including two (2) years Field Marketing experience in a large company/retailer with budget management responsibilities
  • basic knowledge of SharePoint
  • knowledge of the grocery industry and competitors
  • knowledge of Retail and other Publix Support Departments’ operations
  • bilingual preferred

Minimum Base Pay:

1,270

Maximum Base Pay:

1,913

Potential Annual Pay with Bonus:

71,500 – 107,705

Year End Bonus:

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.



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