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At Cranial Technologies we’re not just reshaping heads, we’re reshaping lives. Our number one priority is our patients and their families. Families choose us because of the different kind of healthcare experience we offer through exceptional customer service, superior outcomes using the DOC Band® and a passion for the babies we treat.

The Digital Marketing Specialist plays an integral part in supporting the implementation of our marketing programs through project management, a high level of organization and a focus on the details. Our ideal candidate shares our passion for providing a quality, healthcare experience and is interested in broadening their marketing career in the medical field.

Responsibilities:

  • Create educational, engaging and brand appropriate content for social media platforms.
  • Monitor social media platforms, and engage with families by responding to tagged posts, comments, and direct messages daily.
  • Update content on corporate brand website.
  • Implement or assist with ad-hoc marketing or company projects as needed.
  • Coordination of Continuing Education events, including researching opportunities, registering for events, and working with sales reps to facilitate successful participation at event.
  • Assist in the creation, editing and proofreading of both traditional and digital content that has good visual flow, is aesthetically pleasing, and aligns with brand.
  • Administration of collateral material printing and distribution.
  • Create custom graphics/illustrations and edit photos as needed.
  • Work with outside vendors for production and drop shipment of marketing collateral.

Required:

  • A Bachelor’s degree required
  • Social Media experience
  • Graphic Design abilities
  • Photo editing skills 
  • Strong knowledge of MS Office, Adobe Creative Suite (particularly Acrobat, Photoshop, Illustrator and InDesign)
  • Deadline and detail-oriented with proven project and organizational skills
  • Ability to work independently in a fast-paced environment
  • Ability to work effectively with entire Marketing, Sales, Clinical teams to complete marketing initiatives
  • Ability to adapt to change and continuously juggle multiple projects at varying stages of completion with successful results
  • Ability to receive constructive feedback

Desired:

  • 2+ years’ experience in a fast-paced organization.
  • Experience marketing to medical professionals.
  • Experience with paid advertising.
  • Experience with planning events.
  • Knowledge of HTML coding and search engine optimization.
  • Knowledge of web-based email and webinar tools.

Benefits Package for Cranial Technologies:

  • Medical and Dental Insurance
  • 401k Retirement Plan 
  • 3.5 Weeks Paid Time Off
  • Life Insurance
  • Short/Long Term Disability Insurance



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