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Description
Position Summary:
The purpose of this position is to assist with the City’s public relations strategy, print media, and advertising, while coordinating and supervising employees to implement these strategies. Under the general direction of the Media Manager, the Communications & Media Specialist, will oversee all print media and public relations initiatives in an effort to expand the City’s brand, outreach, and communications programs. Work involves, but is not limited to researching, planning, and developing print and digital media, writing and producing media communications, developing communications strategies, representing the City at special events; and providing quality assurance in accordance with the City’s branding and best practices.
Position Scope:
Full-time with an anticipated forty (40) hour work week. This is an essential emergency personnel position.
Illustrative Examples of Essential Duties
This is not intended as a comprehensive list; it is intended to provide a representative summary of the major duties and responsibilities. Incumbent(s) may be required to perform all duties listed, and may be required to perform additional, position-specific tasks.
- Plans, designs, writes, reviews and oversees the production of City publications, including newsletters, brochures, flyers, posters, pamphlets, and reports. Oversees various marketing plans and promotional programs for the City.
- Designs and implements brand-appropriate public relations, advertising, and marketing collateral/materials for the City.
- Writes and edits news releases, speeches, talking points, fact sheets, emails, newsletters, web content, presentations and other written communications in AP style as assigned. Assists in the administration of the City’s strategic communications plan including working with all City departments to keep the public informed of departmental programs, events, accomplishments, and activities.
- Develops and maintains the City’s corporate image and identity, which includes the use of logos and signage. Ensures all messaging and designs are consistent with the City’s branding.
- Oversees all requests for print and written media and supervises the design process from conception to completion. Ensures that all printed media distributed through digital outlets are made accessible to all in compliance with Section 508 of the Rehabilitation Act.
- Assists with crisis communication strategies and City messaging with regards to emergency operations and public safety issues. Manages the city’s emergency notification platform, SIBAlert.
- Researches, writes, edits, and disseminates media advisories, news releases, and other informational materials to the media. Creates, manages, and maintains media contact lists.
- Maintains thorough knowledge of all digital media platforms such as web publishing, email marketing, and social media management. Provides support for these platforms and assists with managing them in the absence of the Web & Social Media Specialist as needed.
- Monitors news media and alerts the Department Director/City Manager’s Office of news developments and news opportunities relevant to the City.
- Assists in researching and developing new techniques, approaches and trends and makes recommendations to the Media Manager.
- Assists in the implementation of annual surveys for benchmarking.
- Manages employee workload, attendance, time off requests and evaluations.
- Maintains accurate records and prepares reports related to program activities.
- Organizes and coordinates promotional items with outside vendors in accordance with established City procedures.
- Promotes and represents the City to the public in a friendly, helpful, and professional manner using principles of good customer service.
- Establishes and maintains effective working relationships with clients, government officials, and media representatives.
- Performs tasks and assignments as directed by the Media Manager and Cultural and Community Services Director through an established chain of command.
Minimum Requirements
Required Education & Experience:
Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, English, or related field supplemented by a minimum of three (3) years of experience in content creation and production of materials in public relations, marketing, communications or closely related field and minimum one (1) year of experience in communications performing similar supervisory duties. Previous related experience preferably with a governmental agency. Ability to fluently read, write, and communicate in English is required; Spanish or Russian as a second language preferred.
Licenses and/or Certifications:
- Valid Florida Driver’s License
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