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Social Media ManagerGuerra Financial Group Digital Marketing TeamMeet with the Digital Marketing Director weekly and give daily updatesCreate, schedule, post & manage engaging multimedia content using various platformsImplement and maintain a cohesive brand strategy using Instagram, Youtube, TikTok, and other online marketing channels Review engagement and respond to comments Post for Guerra Financial Group (business brand):Instagram feed: 5-7 posts/weekInstagram story: 5-8 stories/day (including weekends, which can be scheduled in advance)Facebook: 1-2 times per day on Facebook Youtube: 2-3 times per week on Youtube Post for Sebastian Guerra (personal brand):Short video contentInstagram reels: 2-3 videos/day Youtube shorts: 2-3 videos/dayTiktok: 2-3 videos/dayInstagram story: 5-8 stories/day (Sebastian assists with creating content)Facebook: 1-2 posts/day Twitter: 5 posts/day Youtube: 2-3 posts/week (long-form video content)Measure ROI and KPIs for each social media channel to track engagement, growth, etc.Instagram, Youtube, TikTok, Twitter, LinkedIn, FacebookStay up to date with social media trends Learn how to use marketing management tools like Later, Trello, Many Chat, Canva, Google Analytics, WordPress Leverage insight on Google Analytics for website development Assist team with developing ideas for social media content related personal financeCreate, manage and analyze social media ads, such as…Launch LinkedIn ads for hiring new team members Create and analyze Facebook and Google ads Analyze competitor’s activities and effective campaignsWork hand-in-hand with a digital ad specialist (help digital marketing manager onboard the ad specialist onto team)Help educate team and advisors on using social media with feedback rooted in analytics Other ideas to consider:Opportunities for education and training (ie. IG Hubspot course)
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