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Florida International University is Miami’s public research university, focused on student success. According to U.S. News and World Report, FIU has 42 top-50 rankings in the nation among public universities. FIU is a top U.S. research university (R1), with more than $200 million in annual expenditures. FIU ranks 15th in the nation among public universities for patent production, which drives innovation, and is one of the institutions that helps make Florida the top state for higher education. The Next Horizon fundraising campaign is furthering FIU’s commitment to providing students Worlds Ahead opportunities. Today, FIU has two campuses and multiple centers, and supports artistic and cultural engagement through its three museums: Patricia & Phillip Frost Art Museum, the Wolfsonian-FIU, and the Jewish Museum of Florida-FIU. FIU is a member of Conference USA, with more than 400 student-athletes participating in 18 sports. The university has awarded more than 330,000 degrees to many leaders in South Florida and beyond. For more information about FIU, visit www.fiu.edu.

For further information or to apply online visit our website at careers.fiu.edu and reference job opening ID # 527406

Job Summary:

The Social Media Manager will work collaboratively with all units within Student Health and Wellness (CAPS, VEP, HLP,Clinics, DoS, SCAI) to properly promote services, events, and resources to the student body and key partners through email, social media, and other digital platforms. Position will assist with brand management, strategic planning, and data reporting.

  • Plans, executes, promotes and distributes all email, social media and digital advertising campaigns that engage, educate, and motivate students to lead healthier lifestyles using the Dimensions of Wellness model as a guide. Collaborates with SHW units, Assistant Director of Marketing & Communications and Student Affairs account manager, as appropriate, on all collateral materials to ensure unified messaging and FIU brand integrity.
  • Grows and maintains social media presence for Student Health & Wellness departments (including, but not limited to, CAPS, VEP, HLP, Clinics, DOS, & SCAI). Works collaboratively with other departments on promoting institutional campaigns, as appropriate.
  • Creates methodology to measure and collect analytics from all digital content developed and implemented for the program. Develops reports on impact of all marketing content/campaigns by month, semester, and academic year.
  • Stays current in latest industry trends, insights, best practices, and optimizes marketing performance based on the findings. Interprets and implements educational media/communication administrative rules and policies (e.g., WCAG compliance, copyrights). Recommends new and improved programs and/or technologies to effectively manage social media needs.
  • Oversees development of content strategy including, but not limited to, social media posts, SHW resource guide, podcast content. Collaborates with content strategy team in development of graphics, videos, and other digital content for social media platforms. Submits completed content to FIU events calendar, PantherConnect, electronic boards, and other relevant entities.
  • Represents Student Health & Wellness at events, meetings, and conferences, as appropriate.
  • Works closely with the marketing team and AVP of Student Health & Wellness to set the annual marketing calendar (e.g., national campaigns and awareness activities). Adapts the schedule based on institutional priorities (e.g., hurricanes, pandemics).
  • Collaborates with the Division of External Relations to ensure brand integrity and standards.
  • Supervises digital marketing OPS, interns and/or volunteers.
  • Performs other related duties as assigned or as directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications:

  • Bachelor’s degree in Journalism, Communications, Public Relations, Marketing or related field and three (3) years of experience working with social media in a communications, marketing, or public relations setting.

Desired Qualifications:

  • Experience in digital marketing.
  • Ability to submit 2-3 URLs of managing campaigns from social media platforms.
  • Experience with Social Media Strategy and Analytics.
  • Ability to promote sensitive topics such as sexual health, LGBTQ+, etc.
  • Experience with Microsoft Office and Adobe Suite.
  • Customer service experience.

Job Category:

Advertised Salary:

Work Schedule:

Begin time: 8:30 AM

End time: 5:00 PM

Pre-Employment Requirements:

  • Criminal Background Check

Working Condition(s):

  • Required to spend 50% or more of time operating a computer

Other Information:

  • Ability to work flexible hours as needed.
  • Ability to work occasional evenings, weekends and at locations outside of the University

For further information or to apply online visit our website at careers.fiu.edu and reference job opening ID # 527406

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in “My Applications“. 

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

*This posting will close at 12:00 am of the close date.

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in “My Applications“. 

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.



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