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The Digital Marketing Coordinator will be responsible for developing, implementing, and managing digital marketing campaigns that promote Boyce Thompson Arboretum

Duties and Responsibilities:

  • Develops and executes digital marketing strategies across multiple channels, including email, social media, display advertising, and search engine optimization (SEO)
  • Collaborates with other departments to create engaging and effective marketing materials such as website content, blog posts, and digital ads
  • Analyzes data to measure the success of campaigns and makes recommendations for optimization
  • Manages the organization’s social media accounts and engages with followers

Qualifications

  • Strong knowledge of digital marketing techniques and tools
  • Excellent written and verbal communication skills
  • Proficiency in Google Analytics and other data analysis tools
  • Familiarity with web design and content management systems (CMS)
  • Strong project management and organizational skills
  • Ability to work some nights and weekends as needed

Education and Experience

  • Bachelor’s degree in marketing, communications, web development, or a related field.
  • 1-3 years of experience in digital marketing.
  • Other combinations of education/experience appropriate to the job will be considered.



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