Bachelor of Science in Communication

All students of The School of Journalism and Mass Communication will graduate with a Bachelor of Science in Communication. However, each student must pick a major that will determine not only their department, but which courses they will follow while pursuing this focus.

Advertising

Promote and create the ideas, the brands that live in the industry of global persuasive communications. Discover and develop skills in the art of persuasion through the formulation of creative strategies (account planning and account management) or through creative execution (art direction and copywriting).

Download the Advertising tracksheet

Public Relations

Design the public images and help shape an organization’s goals and communicate its mission and goals to its various publics. Discover the intricacies of communication campaigns in corporate and public media.

Download the Public Relations tracksheet