Program Overview
Major in Advanced News Producing: Shaping the Future of News
Curriculum Highlights
- The Latest Technologies in News Production: cloud-based solutions, AI tools for content creation and editing, and IP-based protocols (SMPTE ST 2110)).
- Advanced News Writing and Editing: diverse content formats, visual storytelling, interactive elements, consistent branding, personalization, SEO optimization.
- Digital Storytelling and Multimedia Production: text, video and audio content with the support of AI.
- News Management and Leadership: digital fluency, strategic vision, content strategy, team leadership, innovation management, audience engagement, ethical decision-making, cross-platform expertise.
- Data Analytics: collection, analysis, KPIs, A/B testing, segmentation, real-time analytics.
Who Should Apply?
Undergraduate Students: Recent graduates with degrees in communication, journalism, media studies, or related fields who are passionate about digital news and eager to develop advanced production skills.
Working Professionals: Journalists, producers, editors, and other media professionals seeking to upgrade their skills, lead innovation in their organizations, and advance their careers in the digital age.
Program Methodology: Experiential Learning
The Master of Arts in Advanced News Producing program embraces experiential learning as its core teaching methodology. Students will move beyond traditional lectures, actively engaging in hands-on projects, simulations of real-world newsroom scenarios, and collaborative productions. This immersive approach ensures they develop practical mastery of cutting-edge technologies and workflows, refine their storytelling skills through direct application, and build the leadership capabilities necessary to thrive in the dynamic and evolving landscape of digital news production.