Research Associate

Alice Kendrick, Ph.D. is professor in the Temerlin Advertising Institute at Southern Methodist University in Dallas, Texas, where she teaches research and strategy courses.

She has published more than 60 research articles about branding and public diplomacy, promotional strategies and higher education in national and international journals and the trade press and currently serves as co-editor of the Journal of Advertising Education.

Kendrick is the recipient of the Carl Rosenfeld Prize for her research on promotional products, the Distinguished Advertising Educator Award from the American Advertising Federation and the Billy I. Ross Award from the American Academy of Advertising for her contributions to education and research.

The author of three books, Kendrick received the Great Minds Research Innovation Award from the Advertising Research Foundation for her contribution to a co-authored work (with Jami Fullerton) titled Advertising’s War on Terrorism: The Story of the US State Department’s Shared Values Initiative (Marquette Books, 2006). She is a member of the National Advertising Review Board, where she chairs adjudicative panels for national advertisers, and has served on the Mosaic Multicultural Advisory Board of the American Advertising Federation and the Research Advisory Board of the US Corporation for Travel Promotion (now Brand USA).