IBM Design Thinking Workshop

Description

AIGA Miami is pleased to announce a series of IBM Design Thinking workshops on January 25th and 26th, 2017, in Miami. IBM and AIGA have announced a partnership to develop programs that promote how design improves the human experience—reinforcing design’s integral role in civic and business fields. IBM is the first official AIGA Sponsor for Design Leadership.

“We are thrilled to be entering into this multi-faceted partnership with IBM,” says Julie Anixter, AIGA executive director. “Today designers are being called upon for their design and problem-solving skills to help organizations of all kinds imagine their futures. IBM has the ability to help us advance our professional development offering through thought leadership, strategy, and training for our chapter leaders.”

IBM, one of the world’s largest and most successful companies, is on a mission to bring human-centered design to their thousands of product and service experiences. To accomplish this goal, they’ve opened 30 design studios worldwide where designers, engineers, consultants, product managers, clients, and users collaborate to change IBM’s approach to design and to impact humanity in ways that matter and endure.

Most creative professionals are familiar with commonly-practiced design thinking frameworks—but how does design thinking succeed at scale? IBM’s products and services have hundreds of millions of users and affect billions of liv s, so they have developed our own unique approach. They’re practicing design with a global scope and a level of complexity that has never been attempted before.

In these workshops in Miami, IBM Design Thinking Facilitators will introduce you to IBM Design’s approach to design thinking. You’ll engage in an series of activities and learn methodologies that you can immediately implement to improve your own practice. Whether you’re a solo practitioner, an in-house creative, or a studio designer, you will take something away from this deep dive into IBM Design Thinking.

Workshops will focus on one of the following topics:

1. Design for Good | Better define what this means to your community

2. Inclusion | Design a better way for your community to truly be inclusive

3. Commonly Based Problem | Design a better way