Maggie Salas-Amaro is an award-winning producer and media executive. During her media career she has worked for some of the world’s most successful brands including Viacom, The Walt Disney Company, NBC Universal, FOX, Hola! TV and Univision. Currently, she produces and co-hosts the podcast “Tech Conversations “created by the Ratcliffe Art + Design Incubator at Florida International University.
In 2022, she joined Canela Media as Director of CANELA KIDS to spearhead the rollout of a new children’s content platform. The new offering is set to launch on Canela.TV, Canela Media’s AVOD streaming service for Hispanics, in the coming months. At launch, there will be several curated channels, a slate of originals, and over 3,000 hours of content. The stand-alone APP and 7 new linear channels were successfully launched in January 2023. Salas -Amaro was also recognized by the Worldwide Women’s Audiovisual Association (WAWA), as an honorary member for her 30 years of career in media.
Recently, she was part of E.W. Scripps where she produced specialty content and spearheaded the launch of the Spanish headlines to add relevant content and boost engagement for Hispanic audiences. In her role she led the launch of the Florida 24-hour news channel including the production of original content by region. She also produced several live on-air initiatives focused on the Coronavirus pandemic, a town hall with Senator Marco Rubio, election content and the 2020 Census.
Prior to Scripps, she worked on several projects including the initial launch of Peacock leading across divisions in content, sales, marketing and partnerships. In 2016, she was also an integral part of Univision’s local media content efforts in to increase digital presence using social media platforms and new tools such as, Tagboard integrations during newscasts.
During her career, she has headed up several launches, including the content strategy of the first global channel under the iconic magazines’ HOLA! /HELLO! TV(*A joint venture between DirecTV Latin America. Hola publishing and Antena 3). Among her accomplishments was acquiring content, including renowned talents with David Rocco, Rachel Hunter and Mario Lopez. In her role, the network was successfully launched in September 2013 for Latin America, and in May 2014 for the US Hispanic market. The network reached the Top 10 ranking as one of DirecTV’s most popular variety channels.
Previous to HOLA! she served as the Channel Director for Fox International Channels overseeing lifestyle and entertainment for the US Hispanic market and Latin America. Under her watch top talents such as Food Network Star, Aaron Sanchez was hired for an original production: “Aaron loves NY”. Among other accomplishments she led the Launch of the US Hispanic feed exclusively on DISH and rebranded the channel’s dayparts (Daytime and Primetime), creating new daypart branding such as: “Noches Utilisima”. The channel grew year to year 45% in ratings pan-regionally in Latin America and captured a 39% ratings growth Sept–Dec. 2010 for the US Hispanic market.
In her early career, she played a key role in the launch of Nickelodeon in Latin America and then Brazil acquiring key content and launching several regional initiatives including, “Premios Kids Choice”. Under her leadership, the network premiered the first interactive kid’s events in the region. She later joined The Walt Disney Company to rebrand FOX KIDS to JETIX (Now Disney XD) and relaunch the network developing new content and adding additional programming feeds. She identified key franchises that ranked the networks in the top 5 pan-regional kid’s channels.
Salas-Amaro began her career in television at NBC News in New York in the PAGE program, and later joined WTVJ-NBC 6, as news assignment editor. She also held the positions in the public relations department and was Associate Producer in charge of entertainment segments for the local magazine show, “Live at Eleven”.
Ms. Salas-Amaro, is a South Florida native and an alumnus of the Florida International University School of Journalism + Media. She also earned a Master of Management degree from the University of Phoenix School of Business.