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HC Brands is seeking to add an SEO Specialist with proven skills to our team, to help grow our organic traffic across our family of brands. We are looking for a highly motivated and action-oriented SEO Specialist who is eager to learn and build a career in SEO.
The SEO Specialist will have an opportunity to create content, build internal link structure and work on optimization strategies to increase the company’s search engine results rankings. You will be an in-house SEO expert, contributing to SEO efforts, partnering with internal teams (from creative and merchandising to product management and tech) to bring our robust e-commerce SEO vision to life.
You will be a part of a team of SEOs actioning technical website changes, developing backlinking relationships and develop content that will better answer customer questions and meet their needs.
Overview
Job Type: Full time
Location: Jacksonville, FL with flexible hybrid work environment.
Responsibilities
The SEO Specialist will be responsible for SEO strategy, data analysis, and prioritization of your efforts to maximize ROI of SEO efforts. Specific responsibilities include:
- Drive relevant traffic and leads by performing keyword research, competitive analysis and executing content optimization and link building strategies.
- Monitor and report performance of traffic, rankings, conversions and other trends through email, SMS, PPC, store visits, orders, etc.
- Partner with digital and creative team to ensure positive organic performance on our sites.
- Advocate for SEO excellence in our organization and implement SEO best practices, from on-page content to technical approach
- Develop and execute SEO tactics to drive SEO traffic and revenue and achieve double-digit annual growth
- Prioritize SEO efforts to achieve the maximum business impact
- Establish, monitor, and report SEO metrics to ensure tactics are working
- Analyze site SEO performance to identify issues, find root-causes, and implement systematic solutions
- Monitor competitors & take appropriate actions to outperform them
- Research shopping search trends and update your strategy accordingly
- Manage content localization efforts to optimize conversion and traffic
- Stay up to date with the latest developments in the industry and the competitive landscape to stay ahead of updates at Google and Bing.
Requirements
Candidates must:
· 1-3 years of SEO experience or equivalent digital marketing channel or e-commerce management with SEO as a recent focus, with a proven track record of driving significant business results
· Experience with data analysis, strategy development and operational program development
· Working knowledge of SEO tools such as Google Search Console, Google Adwords, Google Trends, Moz, Majestic, and/or similar tools
· Understanding of basic corporate financial practices
· Have experience working in eCommerce, ideally having been directly involved in running SEO for 1 multiple eCommerce websites
· Have experience using Google Analytics or other similar web analytics software to track and understand eCommerce behavior of users and site performance
· Have some working knowledge of the following and how it impacts SEO performance:
o UX
o Digital marketing
o Website Development
· Be comfortable working in a start-up, fast-paced environment, where responsibilities can change
· The ability to influence, communicate and collaborate across teams and levels
· Be confident in the use of standard Microsoft Office products (including Microsoft Teams) to track data, share information and present ideas
Preferred Skills, background & Qualifications
· Bachelor’s degree or higher (ideally in a relevant subject)
· Experience working with Magento, Shopify or other eCommerce platforms.
· Additional experience in any of the following would be beneficial:
o Conversion Rate Optimization (CRO)
o HTML coding
o Project Management
o Analytics
Benefits
· Dental insurance
· Health insurance
· Life insurance
· Vision insurance
· Hybrid WFH/Office environment
· No state tax (in Florida)
· Coastal city with great beaches and sun
Working at HC Brands
HC Brands specializes in sourcing, selling, and manufacturing thousands of customizable products, driving fast, profitable growth through our online channels. We take pride in offering products that are unique and that help each of our customers develop meaningful connections in their personal and professional lives.
Our company is made up of 3 teams, that work in unison to deliver exceptional customized products for our customers, across our four fulfillment centers located throughout the United States.
· Product, Tech & Marketing.
o Based in our head offices in Jacksonville Florida. Collectively responsible for sourcing the best products, creating amazing ecommerce experiences, and driving sales.
· Customer Service
o Also based in our head offices in Jacksonville. They work hard to provide exceptional customer service, assist with making sure customer orders are correct and the customer’s needs are accounted for.
· Production & Shipping
o Our production & shipping teams workday & night across our four fulfillment centers to customize thousands of products each day, to our customer’s exact specifications.
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