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Bachelor of Science in Communication or Bachelor of Art in Communication Arts
All students of The School of Communication will graduate with a Bachelor of Science in Communication or a Bachelor of Arts in Communication Arts. However, each student must pick a major that will determine not only their department, but which courses they will follow while pursuing this focus.
Advertising
Promote and create the ideas, the brands that live in the industry of global persuasive communications. Discover and develop skills in the art of persuasion through the formulation of creative strategies (account planning and account management) or through creative execution (art direction and copywriting).
Public Relations
Design the public images and help shape an organization’s goals and communicate its mission and goals to its various publics. Discover the intricacies of communication campaigns in corporate and public media.
Communication Arts
The undergraduate program offers a Bachelors of Arts degree in Communication Arts with specializations in:
In today’s global environment, effective communication skills have a significant impact on career success. The Bachelor of Arts in Communication Arts is an in-demand major for those interested in pursuing careers as directors of communication in business, government, non-profit organizations or the arts.