Advertising vs. Marketing Degree: Which is Right for You?

If you are contemplating embarking on a creative career and don’t know whether advertising or marketing is more suited to you, continue reading this guide to find out which career path is more aligned with you and your life goals.

Advertising Degree

In advertising, you will be creating content to persuade a specific target audience to purchase a product or service or to have them think or do something different.

Studying advertising implies you will be analyzing communication campaigns in corporate and public media while developing creative strategies and working on their execution, as well as strengthening your communication skills.

If you would like to become an advertising specialist, a copywriter, account manager, client servicing executive, art director, creative director, graphic artist, or PR executive then an advertising degree might be the right career for you.

With FIU’s Advertising masters program you will be able to:

• Strengthen your skills in persuasive communication, communication theory, and digital communications.
• Study the successes and failures of communication within organizations and their relations to the public
• Research consumer habits, trends, and which audience to target according to the client.
• Use your inner creativity & learn creative ways to persuade and communicate

Marketing Degree

In marketing, you will be studying analytics and consumer behavior in order to create content based on what your audience seeks in order to increase profits and develop your brand.

If you would like to become a marketing manager, account executive, digital media specialist, brand manager, marketing analyst, or a social media director, then a marketing degree might be better suited for you.

If you choose to embark on a marketing career you can expect to deepen your understanding of the following:

• Digital Marketing
• Brand Development
• Marketing Analytics
• Search Engine Optimization (SEO)
• Consumer Behavior
• Advertising Strategies

The Global Strategic Communications Creative Track is a 39-credit program that culminates in a Master of Science in Mass Communications degree awarded by Florida International University and graduation from world-renowned Miami Ad School’s portfolio program. The interdisciplinary program combines graduate-level academic courses with the creative skills-building curriculum taught by the leading portfolio school in the world.

For more information, you can also contact Grizelle De Los Reyes, Director of the FIU-MAS Creative Track program at gdelosre@fiu.edu.