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How to Become a Creative Director; Career Guide

Creative Directors are responsible for planning a presentation including visuals for print and digital publications, products, and advertising. Creative Directors are in charge of creating and maintaining the company’s vision through their products and branding. They often supervise a creative team that generates the art and designs to uphold the vision and mission of a [...]

By |2020-12-17T13:15:29-05:00September 22nd, 2020|Career Development|Comments Off on How to Become a Creative Director; Career Guide

4 Benefits of FIU’s Partnership with Miami Ad School

FIU’s partnership with the world-renowned Miami Ad School is a unique creative track that combines real-world experience with academia in order to prepare students and equip them with the tools necessary to succeed in life. This master’s degree program is for students who wish to specialize in marketing and advertising and have acquired a bachelor’s [...]

By |2020-11-19T10:45:45-05:00August 14th, 2020|Uncategorized|Comments Off on 4 Benefits of FIU’s Partnership with Miami Ad School

Art Director vs. Creative Director: What is the Difference?

Art Directors and Creative Directors are often mixed up but their responsibilities and roles within the industry are quite different. A creative director is a creative leader, they pitch and present all the ideas to the client and materialize the vision of the project by handling the execution and following through with the ideas. Creative [...]

By |2020-11-19T10:48:43-05:00August 4th, 2020|Advertising, Art Direction, Blog, Career Development|Comments Off on Art Director vs. Creative Director: What is the Difference?

Advertising vs. Marketing Degree: Which is Right for You?

If you are contemplating embarking on a creative career and don’t know whether advertising or marketing is more suited to you, continue reading this guide to find out which career path is more aligned with you and your life goals. Advertising Degree In advertising, you will be creating content to persuade a specific target audience [...]

By |2020-11-19T10:48:33-05:00July 19th, 2020|Career Development|Comments Off on Advertising vs. Marketing Degree: Which is Right for You?

Media Ethics in Mass Communication: Complete Guide

In media, there is a code of ethics or a set of rules that govern the way we communicate and broadcast information. If you are a writer, journalist, a news broadcaster, or a social media content generator you must become familiar with media ethics in mass communication in order to become a competent communicator. Continue [...]

By |2020-11-19T10:48:25-05:00July 7th, 2020|Creative Communications, Creative Strategy|Comments Off on Media Ethics in Mass Communication: Complete Guide

How to Become an Elite Advertising Strategist

The advertising world has become synonymous with glamour, excitement, and dynamism. The most elite strategists navigate this world like a warrior on a mission to create the most memorable and striking campaigns that can win awards and make a lasting impression. If this is your vision of the future, then read on to learn FIU [...]

By |2020-11-19T10:48:19-05:00June 20th, 2020|Uncategorized|Comments Off on How to Become an Elite Advertising Strategist

Creative Director Career Path: Skills & Education to Start

If you would like to become a creative director you must first mold yourself with the skillset and education required to enter this highly competitive field. Many artists and content creators realize that formal education is necessary in order to develop a career path in the creative field. Being a creative in advertising is, not [...]

By |2020-11-19T10:48:10-05:00June 16th, 2020|Advertising, Career Development|Comments Off on Creative Director Career Path: Skills & Education to Start

5 Script Writing Tips and Techniques for Radio

Scriptwriting is a fundamental technique of being creative either for content production, copywriting, or art direction. Florida International University offers a Master of Science Creative Track in partnership with world-renowned portfolio school, Miami Ad School. If you aspire to be a copywriter, the program is designed to hone your writing skills for various communication styles [...]

By |2020-11-19T10:48:01-05:00June 9th, 2020|Uncategorized|Comments Off on 5 Script Writing Tips and Techniques for Radio

Do Social Media Managers Really Need a Degree?

Have you ever heard this statement from those in the business? From work colleagues? From yourself? Social Media Management is still a new career for people to consider, especially considering some of the oldest professions date back thousands of years. While a higher education blog might seem like a biased source, try to argue with [...]

By |2020-11-19T10:47:53-05:00May 4th, 2020|Career Development|Comments Off on Do Social Media Managers Really Need a Degree?

The Importance of Research in Creative Advertising

Research skills are vital for many careers and industries. In creative advertising, it is the difference between giving accurate market statistics, customer insights, or knowing the latest trends in technology. As aspiring professionals in our field, even students should be interested enough in the various areas of expertise to always be abreast of the latest [...]

By |2020-11-19T10:47:43-05:00April 24th, 2020|Creative Planning|Comments Off on The Importance of Research in Creative Advertising