Creative Strategy

Media Ethics in Mass Communication: Complete Guide

In media, there is a code of ethics or a set of rules that govern the way we communicate and broadcast information. If you are a writer, journalist, a news broadcaster, or a social media content generator you must become familiar with media ethics in mass communication in order to become a competent communicator. Continue [...]

By |2020-11-19T10:48:25-05:00July 7th, 2020|Creative Communications, Creative Strategy|Comments Off on Media Ethics in Mass Communication: Complete Guide

The Broad Skill Set of a Creative Professional

What does being a creative professional entail? The term covers a set of regimens that call for a wide range of skills. Creatives need to balance an imaginative mind with reasonable discipline so that they can function in the modern workplace. Creativity is a part of everyone’s skill set. Any single person can activate their […]

By |2020-04-27T18:19:31-04:00June 6th, 2019|Creative Strategy, Creative Theory|Comments Off on The Broad Skill Set of a Creative Professional

Analytical Thinking vs Creative Thinking

At times, advertising seems like a divided field. Employers hire different types of professionals to fulfill varying tasks. On the advertising creativity side, you have the art directors and copywriters whose effectiveness depends on coming up with unique, thought-provoking concepts. On the nuts and bolts side, the account planners rely on research and insights to […]

By |2020-03-19T15:25:29-04:00May 22nd, 2019|Creative Strategy|Comments Off on Analytical Thinking vs Creative Thinking

Creative Strategy Courses That Will Elevate Your Career in Advertising

A well-rounded and hands-on education in advertising will help you on your path to the creative career of your dreams. One of the best ways to make sure you are ready for career success is to develop your skills with creative strategy courses that will prepare you for the unique challenges advertisers face. Let’s explore […]

By |2019-01-16T09:42:28-05:00January 16th, 2019|Creative Strategy|Comments Off on Creative Strategy Courses That Will Elevate Your Career in Advertising

10 Things Your Competitors Can Teach You About Advertising

When you think about the work you want to do, which brands come into your mind? Nike? Coca-Cola? Redbull? If you thought about any of these three, you are far from being alone. The truth is that achieving such a high status in the advertising world does not come easy. Fortunately, you can learn a […]

By |2017-10-24T17:12:49-04:00October 24th, 2017|Ad/ Creative Campaigns, Advertising, Creative Strategy|Comments Off on 10 Things Your Competitors Can Teach You About Advertising

Master’s in Global Strategic Communications: Student Testimonials

The best way to learn more about Florida International University’s Global Strategic Communications – Creative Track program is to hear what students in the program have to say. What Are Students In FIU’s Global Strategic Communications – Creative Track Program Looking To Be? This program takes approximately 2 years to complete. Then, it’s time for […]

By |2017-07-26T13:55:47-04:00July 26th, 2017|Advertising, Creative Strategy|Comments Off on Master’s in Global Strategic Communications: Student Testimonials

Getting a Job in Advertising: 8 Skills That Will Make You Stand Out

  Are you looking for a job in advertising? What kind of skills do you think hiring people in advertising are looking for? It might be obvious to say, but if you want to work in advertising, then you should be a creative individual. Whether you are a talented writer or designer, or you’re really […]

By |2017-07-20T13:56:13-04:00July 20th, 2017|Art Direction, Creative Strategy|Comments Off on Getting a Job in Advertising: 8 Skills That Will Make You Stand Out

Why Miami Is the Best Place to Get a Master’s Degree in the Creative Field

Do you see yourself as an art director or copywriter for a top advertisement agency in a major U.S. city, like Miami, Florida? Florida International University’s Global Strategic Communications – Creative Track program may just be the next step you need to take for your creative career to be where you want it to be. […]

By |2017-07-15T13:48:27-04:00July 15th, 2017|Creative Strategy|Comments Off on Why Miami Is the Best Place to Get a Master’s Degree in the Creative Field

The Best University with an Advertising Master’s Degree Program In Florida

In the heart of Miami, Florida there is a university with a communications program that offers students nationally ranked accredited programs, unique hands-on experiences in one of the most creative cities in the country, and courses taught by award-winning faculty. It’s Florida International University and its College of Communication, Architecture, and the Arts (CARTA). CARTA’s […]

By |2017-06-21T13:41:11-04:00June 21st, 2017|Advertising, Creative Strategy|Comments Off on The Best University with an Advertising Master’s Degree Program In Florida

A Quick Way to Get a Master’s Degree in Advertising

  Let’s say you are working full time, have a family or other time-consuming commitments, and you’re looking for the quickest way to fast-track your career. A master’s degree might be something you are looking to obtain. But even if you are fresh out of college and you haven’t yet settled down in a relationship […]

By |2017-06-10T13:36:37-04:00June 10th, 2017|Ad/ Creative Campaigns, Creative Strategy|Comments Off on A Quick Way to Get a Master’s Degree in Advertising