Creative Theory

The Broad Skill Set of a Creative Professional

What does being a creative professional entail? The term covers a set of regimens that call for a wide range of skills. Creatives need to balance an imaginative mind with reasonable discipline so that they can function in the modern workplace. Creativity is a part of everyone’s skill set. Any single person can activate their […]

By |2020-04-27T18:19:31-04:00June 6th, 2019|Creative Strategy, Creative Theory|Comments Off on The Broad Skill Set of a Creative Professional

3 Common Misconceptions People Have About Getting a Master’s Degree in The Creative Field

Choosing to go back to school after college is a big decision. Whether you are going to medical school, law school, or pursuing an MFA in Creative Writing, you are committing a lot of time and money to your desired profession. Attending medical school and grad school for a degree in a creative field, like […]

By |2017-04-13T13:56:28-04:00April 13th, 2017|Creative Planning, Creative Strategy, Creative Theory|Comments Off on 3 Common Misconceptions People Have About Getting a Master’s Degree in The Creative Field

Why a Master’s in Global Strategic Communications Creative?

A lot of people are fascinated by who, what, where, when, and why humans communicate, and this may be you. But, if you are the right candidate for the Global Strategic Communications Creative Track Master’s Program at Florida International University, then you are someone who has an undying need to apply what you know and […]

By |2017-03-29T18:17:12-04:00March 29th, 2017|Art Direction, Creative Strategy, Creative Theory, Recommendations|Comments Off on Why a Master’s in Global Strategic Communications Creative?

Nike: Better For It

Great advertising campaigns tap into the emotions of their viewers to the point that they cannot turn away from the message. Nike’s advertising campaign, “Better For It” has done this for me. During my recent fight with depression, I was glued to my television, and Netflix TV shows. I must admit I am not a […]

By |2016-05-11T15:45:29-04:00May 11th, 2016|Ad/ Creative Campaigns, Creative Theory, Uncategorized|Comments Off on Nike: Better For It

My Little Red Book

      CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]

Creative Athletes

Creativity is a talent. Some are born with it, some are not. What you do with this talent is what defines you as a truly creative person. I find sports analogies to be very useful in most situations, and to describe a person’s potential creativity one that comes to mind is “practice makes perfect.” In […]

The Idea is the Pre-Boiling Point

Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]

Best Buy Brand Revive ‘Art Direction’

Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]

5 Tips to Improve as a Writer

Writing is a skill, like many others, that requires practice to perfect. Follow these tips to increase and improve your literary output! 1. WRITE EVERY DAY! This is probably the most dished out piece of advice when it comes to helping someone improve their writing skills, and for good reason. Exercise the writing portion of […]

By |2015-04-06T12:18:31-04:00April 6th, 2015|Advertising, Creative Freedom, Creative Theory, Recommendations, Tips and Short cuts, Uncategorized|Comments Off on 5 Tips to Improve as a Writer

10 Tips To Jumpstart Your Creativity

Trying to find the right mental and physical exercises to get into the creative groove can be difficult. Whether you have your own set of rules to help foster the creative mind or not, these 10 tips have been tried and proven to give you an edge. They’re nto commandments one HAS to live by, […]

By |2015-04-01T12:57:13-04:00April 1st, 2015|Ad/ Creative Campaigns, Advertising, Creative Freedom, Creative Theory, Fun with words and Copy Writing, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off on 10 Tips To Jumpstart Your Creativity