CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish [...]
Ted Talk link [Stefan Sagemeister: The Power of Time Off] Stefan Sagemeister is one of my biggest inspirations. He is not only a designer, but also an artist. He uses the environment to create compelling designs and explores the process, not just the end result. Every seven years he closes his design studio for one [...]
Art has been used to tell stories, to preserve, to remember, to predict, to persuade, to inspire and to express. The intentions (or happy accidents) are limitless. One thing that remains constant however, no matter the outcome, is that art always requires interpretation. These are the words Grahame Lynch, a professor that heavily influenced my [...]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the [...]
There are things we have learned this past year in our Master’s Degree program that have changed the way we see the world. For Art Directors, we have learned to appreciate the beautiful design around us. When we go to movies, we don’t only pay attention to the plot of the movie or the characters, [...]
Studying any subject for an extended period of time is going to change the way you approach anything even remotely related to it. As an art director, I live eat and breathe design, technology, pop culture, and anything else I could potentially use to relate to an audience or utilize in a future campaign. As [...]