BORN TO BE WILDE. Oscar Wilde is the perfect example of a man who was living in the wrong time period. At the time he was seen as provocative and ostentatious and now he is seen as inspirational and honest. There are many parts of his work I admire but I managed to boil it down […]
CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]
Denny's Fan Video: Jack Flappers from Alex Molinos on Vimeo. ***** My Labor of Love Assuming you just experienced the magic of Jack Flappers above, I’m going to walk you all through how this was made and why I will forever love this project. This video was part of a 360 campaign I was assigned […]
I’ll tell you why I love the ad industry in one word: balls. The best advertising, as with any creative practice is executed with unwavering, unapologetic, brass balls. Playing it safe is overrated, and inside the incessant noise of the media world, getting a reaction is better than nothing at all. Everyone likes to talk […]
Bring it out, Out of your head and into the world. Quick, calculated, natural. Flowing, this is it, this is your moment. Bring out courage you never knew you had. Bring out the adrenaline that fuels your next move. No thinking, just feeling and acting – no second-guessing. This is you, no one else. This […]
Notice how a stared-at pot never seems to boil? The painstaking staring session can easily get frustrating so you leave and await the soft whistle of the teapot from afar. This is the challenge of creativity. For true creativity is, in fact, a challenge. If it isn’t so, then it’s not done right. It is […]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
Our group set aside an hour to concept the copy of our Polaroid ad for the brand revival. We began by understanding the limits of a Polaroid photo. One limit, obviously, is that you have just the one physical, printed copy of the photograph. This is a weakness which we tried to turn into a […]
Trying to find the right mental and physical exercises to get into the creative groove can be difficult. Whether you have your own set of rules to help foster the creative mind or not, these 10 tips have been tried and proven to give you an edge. They’re nto commandments one HAS to live by, […]
It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]