If you’ve ever wondered how to get your drawings to look like comic-book illustrations, or you want to use Photoshop to paint them on the computer, then keep reading! I find that I need my free-hand work for a lot of student or client projects. It’s best to use your own work to avoid plagiarism […]
Overcoming the phases of the brief and dealing with the drama behind the scenes of many projects could easily tempt one into a few therapy session just so they could vent to someone and not lose any friends. However, no matter how alluring, it is wise to resort to a more practical, convenient and less expensive […]
As a millennial, I am a leader in technology. Aside from the newest Generation, “Gen Edge or Gen Z,” I am, along with my generation, foremost to embrace all things social media, such as Facebook, Instagram, Twitter, Snapchat, Pinterest and Spotify. In the morning, I wake up and check my phone for new emails, What’s […]
Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand […]