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Learning about GSC

What is Strategic Communication and Why is it Important?

Strategic Communication is a combination of both theory and practice that seeks to understand the effect of culture on all aspects of marketing communications. Globalization, global branding strategies, and classification models of culture are all issues covered within this study. Strategic Communications studies the dynamics of consumer behavior, trends in marketing strategies, and shifts in [...]

By |2020-12-17T13:31:39-05:00November 17th, 2020|Learning about GSC, Uncategorized|Comments Off on What is Strategic Communication and Why is it Important?
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Masters in Advertising Program for Creative Professionals

Name a product you either use or consume every single day. You probably said something like food or coffee, and that is certainly true. Now name a form of creative art you encounter every day. No matter where you go, whether you are walking down the street or turning on your TV at home, you […]

By |2018-06-12T09:13:09-04:00June 12th, 2018|Learning about GSC|Comments Off on Masters in Advertising Program for Creative Professionals
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Master of Science in Global Strategic Communications: Management Track Vs Creative Track

With Florida International University in partnership with the award-winning Miami Ad School, you get presented with two possible options when studying a Master of Science in Global Strategic Communications. One is the management track, and the other is the creative track. This is very appropriate for the world of advertising, which is exactly where these […]

By |2018-04-24T09:00:43-04:00April 24th, 2018|Blog, Creative Communications, Learning about GSC|Comments Off on Master of Science in Global Strategic Communications: Management Track Vs Creative Track
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Communications Graduate Program for Art Directors in Advertising

Imagine a career where you got play with all the elements you indulge in recreationally, like music, art, color, storytelling and more. That’s the appeal of art direction in advertising for many creative types who want a career that gives them room to express themselves while paying a decent salary. However, the very nature of […]

By |2018-02-17T14:52:39-05:00February 17th, 2018|Art Direction, communications program, Learning about GSC|Comments Off on Communications Graduate Program for Art Directors in Advertising
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Advertising Art Director: The Difference a Master’s Degree Makes in Salary

According to the U.S Department of Labor, the median annual salary for art directors in Florida was $81,230 in 2016, and that was just with a bachelor’s degree. The job outlook for art directors is expected to rise 7 percent from 2016 to 2026. For future creative art directors, the competitive job market will only […]

By |2018-01-02T15:21:49-05:00January 2nd, 2018|Creative Communications, Global Strategic Communications Creative, Learning about GSC|Comments Off on Advertising Art Director: The Difference a Master’s Degree Makes in Salary
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Which Graduate Programs Can Advance Your Career in Advertising?

Advertising is a field that is nothing like law, medicine, science, or education because the path to success is far less linear and more varied. Advertising is an attractive career for writers, designers, and other creative types. This is because advertising offers lucrative pay for creative work. It also tends to be more stable and […]

By |2020-05-14T15:17:53-04:00November 27th, 2017|Advertising, Before the degree, Learning about GSC|Comments Off on Which Graduate Programs Can Advance Your Career in Advertising?
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Degree Paths for Creatives in Advertising and Marketing

People who are interested in creative pursuits can sometimes have a tough time choosing a path that offers them a chance at a reliable career. This can be unbelievably frustrating, but fortunately, there are certain options that you may find fulfilling. Florida International University in partnership with the award-winning Miami Ad School offers students the […]

By |2017-11-15T21:11:52-05:00November 15th, 2017|Art Direction, Copy Writing, Learning about GSC|Comments Off on Degree Paths for Creatives in Advertising and Marketing
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Jobs You Can Get With a Master’s in Global Strategic Communications

Florida International University (FIU) in partnership with Miami Ad School (MAS) gives students the opportunity to earn Master’s Degrees with practical employment options after graduation. Our Global Strategic Communications (GSC) track has placed students in award-winning careers that have helped build an incredible reputation for our alumni and school. Depending on the focus of their […]

By |2017-10-23T18:58:07-04:00October 23rd, 2017|Before the degree, Career Development, Learning about GSC|Comments Off on Jobs You Can Get With a Master’s in Global Strategic Communications
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Which Masters Degree is Tailored for Creatives in Advertising

At the 2019 Global Association for Creative Advertising & Design Awards, more commonly known as D&AD, two American agencies were presented with the coveted Black Pencil award. The award is considered to be one of the highest honors in the industry. Wieden + Kennedy Portland won a Black Pencil for work performed on behalf of […]

By |2020-05-14T14:35:29-04:00October 15th, 2017|Before the degree, Career Development, Learning about GSC|Comments Off on Which Masters Degree is Tailored for Creatives in Advertising
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How to Advance Your Career as a Copywriter in the Advertising Industry

Quite a few media industry sectors adhere to the practice of recognizing professional excellence by means of award ceremonies. Hollywood has the Oscars, television has the Emmy Awards, radio has the ARIAS, and the advertising industry has the annual Clio Awards to recognize creative excellence. Since the Clio Awards are truly global, the jury is […]

By |2020-04-27T18:07:01-04:00October 7th, 2017|Before the degree, Career Development, Learning about GSC|Comments Off on How to Advance Your Career as a Copywriter in the Advertising Industry
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