Copy Writing

When you’re applying for a copywriting job, the bar for your application materials is a little higher than for other types of roles. Advertising copywriters are responsible for making the brand and agency they represent look as professional as possible in their written material. They need to prove their capacity for creativity and precise writing […]

A career as an advertising copywriter can be creatively fulfilling and financially rewarding. Copywriters are responsible for every written element that appears in an advertising campaign. This can include everything from billboards to magazines inserts, online advertisements, blogs, articles and social media engagement such as Facebook posts and Tweets. All of these elements must be […]

Writing for advertisements is far more than dry business facts. You need to be able to bring emotion, color, and life to your writing just as a creative writer would. As a matter of fact, the techniques of both trades are very similar, but with slightly different end goals. Technique Number 1: Sensory Detail Every […]

Copywriting is an attractive professional option for people who love to write and want a reliable way to translate that passion into a career. Advancing your copywriting career means constantly finding ways to build your portfolio and get your work published and read. There are so many dimensions to a writing career that go beyond […]