Creating an Advertising Copywriter Portfolio: the Ultimate Guide

Creating a portfolio that will impress an agency looking to hire a new copywriter is a challenging task. Aspiring copywriters frequently run into the same types of problems. They have nothing published. They submit work to publications only to see it rejected. They aren’t sure which pieces to include and why.

Believe it or not, copywriters are in more demand now more than ever before. The boom in digital media and the fact that every company needs a blog to perform well online means that everyone is looking for copywriters. That being said, this is very field. Let’s look at some classic problems and solutions.

Problem: You Don’t have Enough Written Material Published for Your Portfolio

This can honestly be a tough one for new writers to overcome. The issue frequently emerges due to a lack of information about options. You may find yourself submitting material to the same, highly exclusive publications over and over again, or even a local newspaper that simply is not interested. It is possible that there are certain options you have not considered yet.

Solution: Use Resources Such as Blogs, Self-Publishing Websites

A good blog writer is high in demand, as well written content occupies a very important element of a brand’s digital strategy. As a matter of fact, some self-publishing websites are so well respected given their great writing, that no one questions their sources. Explore websites such as Medium and Quora. The wonderful thing about these blogs is that they are available to absolutely anyone.

Problem: Your Work Doesn’t Match the Place You Want to Work

You have a portfolio full of news stories, but all you have ever wanted to do is write advertisements for sports cars, or non-profits, or whatever you are passionate about. How can you show an agency you’re capable of doing the work they need?

Solution: Fill Your Portfolio with the Work You Want to Do

If there is an agency known for a sarcastic style or a particular type of advertisement, write a mock-up version with your creative spin Ultimately, to have a career in this, you should never stop writing. Your work needs to stay fresh and your skills sharp by writing and challenging yourself to keep growing.

How to Learn More About Copywriting Portfolios and Appealing to Employers

If you are curious about perfecting the craft of copywriting and getting employers to notice your work, consider studying at Florida International University in partnership with Miami Ad School. Located in the art district of Wynwood in Miami, South Florida, this is not just a great place to learn from instructors with decades of hands-on experience South Florida is fast becoming one of the creative cities in the world. Email Grizelle De Los Reyes gdelosre@fiu.edu or contact us online to learn more.