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Art Director vs. Creative Director: What is the Difference?

Art Directors and Creative Directors are often mixed up but their responsibilities and roles within the industry are quite different. A creative director is a creative leader, they pitch and present all the ideas to the client and materialize the vision of the project by handling the execution and following through with the ideas. Creative [...]

By |2020-11-19T10:48:43-05:00August 4th, 2020|Advertising, Art Direction, Blog, Career Development|Comments Off on Art Director vs. Creative Director: What is the Difference?
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Video Storytelling: Complete Guide for Beginners

A storyteller can use multiple mediums to tell their tale. Good video content is much sought after with many available distribution platforms such as television, digital streaming, and social media. Even sites like YouTube, Tik Tok, or Instagram have methods of using video to engage with their audiences. On social media, video storytelling is more [...]

By |2020-11-19T10:47:11-05:00January 21st, 2020|Blog, Uncategorized|Comments Off on Video Storytelling: Complete Guide for Beginners
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How to Write Online Ad Copy that Converts

Copywriting includes a number of specialties. There is creative copy, SEO copy, ad copy, and landing page copy among other examples. Ad copy that converts means that the copy has drawn in the audience to the point of persuading them to purchase a product or service. While all copywriting is for a purpose, converting readers [...]

By |2020-11-19T10:46:45-05:00January 14th, 2020|Advertising, Blog|Comments Off on How to Write Online Ad Copy that Converts
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5 Graphic Design Trends for 2020

Graphic design in 2020 will continue to be bold and experimental in their look and feel. We say this because, in the Creative Track of the GSC at MAS/FIU, our students are creating the future trends without permission from the industry but not without due regard to its current aesthetics and technology. Our program prides [...]

By |2020-11-19T10:46:34-05:00January 5th, 2020|Blog, Graphic Design|Comments Off on 5 Graphic Design Trends for 2020
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UX Designer Degree and Career Path

The user experience and design career path fascinate people because the psychology of consumers’ spending habits is highly influenced by this field. You want people to enjoy using online apps, but also offline stores and outlets. This means you enjoy solving problems and applying various disciplines to improve on a given application. At Florida International [...]

By |2020-11-19T10:46:22-05:00September 18th, 2019|Blog, Career Development|Comments Off on UX Designer Degree and Career Path
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How To Find A Job In Advertising After Graduation

You’ve worked hard to graduate and earn your diploma. Now that the day has come, you are probably wondering, “what is next”? You may have come to the realization that the easiest part of life is now over, even though all those all-nighters and endless days writing research papers might have seemed otherwise. Your young [...]

By |2020-11-19T10:46:17-05:00September 11th, 2019|Blog, Career Development|Comments Off on How To Find A Job In Advertising After Graduation
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The Future of Advertising: The New Agency Structure

The need for advertising will never fade as consumers will always respond to well-crafted messages about products that satisfy consumers’ wants and needs. Jobs in advertising will change, but changes in the industry are not new. If you are interested in working in this industry, it is key to pivot, adapt and train for these [...]

By |2020-11-19T10:46:06-05:00September 4th, 2019|Advertising, Advice, Blog|Comments Off on The Future of Advertising: The New Agency Structure
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How to Write a Marketing Research Brief: A Step by Step Guide

While studying in FIU/MAS’s Global Strategic Communication Creative Track graduate program you will be weighing your career options upon graduation, from working as a freelancer to working in a digital marketing agency. You will find out that your options will open up as you become exposed to many professionals doing distinct and unique work in [...]

By |2020-11-19T10:45:59-05:00August 28th, 2019|Blog, Digital Marketing and Advertising|Comments Off on How to Write a Marketing Research Brief: A Step by Step Guide
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Content Brief Template for a Digital Marketing Strategy

Using the right content brief template is key to ensure that your digital marketing strategy is effective and productive. These are the benefits of using a well-structured template: Lines up with big picture brand goals Drives your audience to a valuable action for the client Maintains the brand voice your client wants to deliver Here’s […]

By |2019-03-27T17:04:09-04:00March 27th, 2019|Blog|Comments Off on Content Brief Template for a Digital Marketing Strategy
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Copywriter Education Requirements for the Advertising Industry

As a copywriter, writing is minimal compared to the rewriting and the challenge of translating creative thinking into a successful campaign. This is not simply a skilled discipline but a collaborative experience at an advertising agency. A copywriter will set up strategies for communication and elaborate on concepts for advertising campaigns. Why Copywriting Is Needed […]

By |2018-12-19T16:10:27-05:00December 19th, 2018|Blog|Comments Off on Copywriter Education Requirements for the Advertising Industry
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