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Art Director vs. Creative Director: What is the Difference?

Art Directors and Creative Directors are often mixed up but their responsibilities and roles within the industry are quite different. A creative director is a creative leader, they pitch and present all the ideas to the client and materialize the vision of the project by handling the execution and following through with the ideas. Creative [...]

By |2020-11-19T10:48:43-05:00August 4th, 2020|Advertising, Art Direction, Blog, Career Development|Comments Off on Art Director vs. Creative Director: What is the Difference?
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Creative Director Career Path: Skills & Education to Start

If you would like to become a creative director you must first mold yourself with the skillset and education required to enter this highly competitive field. Many artists and content creators realize that formal education is necessary in order to develop a career path in the creative field. Being a creative in advertising is, not [...]

By |2020-11-19T10:48:10-05:00June 16th, 2020|Advertising, Career Development|Comments Off on Creative Director Career Path: Skills & Education to Start
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How to Write Online Ad Copy that Converts

Copywriting includes a number of specialties. There is creative copy, SEO copy, ad copy, and landing page copy among other examples. Ad copy that converts means that the copy has drawn in the audience to the point of persuading them to purchase a product or service. While all copywriting is for a purpose, converting readers [...]

By |2020-11-19T10:46:45-05:00January 14th, 2020|Advertising, Blog|Comments Off on How to Write Online Ad Copy that Converts
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The Future of Advertising: The New Agency Structure

The need for advertising will never fade as consumers will always respond to well-crafted messages about products that satisfy consumers’ wants and needs. Jobs in advertising will change, but changes in the industry are not new. If you are interested in working in this industry, it is key to pivot, adapt and train for these [...]

By |2020-11-19T10:46:06-05:00September 4th, 2019|Advertising, Advice, Blog|Comments Off on The Future of Advertising: The New Agency Structure
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Advertising Job Titles: Hierarchy and Salaries

Advertising is a type of marketing communication used to promote or sell something e.g. goods, services, or ideas and even individuals or companies usually in the form of branding. The process to create and promote is layered and multi-faceted so a number of different jobs to fit the needs have sprung up to accommodate the […]

By |2019-03-04T22:18:53-05:00March 4th, 2019|Advertising|Comments Off on Advertising Job Titles: Hierarchy and Salaries
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How to Become an Art Director

There are many creative people out there who struggle to find a career path that fulfills them while earning a good salary. One such path is working in art direction for an advertising agency. While it is becoming more lucrative with the importance of digital advertising, marketing, and content creation, art direction is a demanding […]

By |2019-02-20T09:37:26-05:00February 20th, 2019|Advertising|Comments Off on How to Become an Art Director
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Advertising Graduate Program Tailored for Creative Professionals

Creative professionals face a number of challenges, from figuring out how to monetize their skills to distinguish themselves in competitive and difficult fields. With an advertising graduate program tailored for creative professionals, you can learn how to solve this problem and many others that professional creatives face. Florida International University in partnership with the award-winning […]

By |2018-06-22T09:04:49-04:00June 22nd, 2018|Advertising|Comments Off on Advertising Graduate Program Tailored for Creative Professionals
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Can a Masters in Advertising Really Advance Your Career?

Career advancement does not always happen in a linear way. Factors like education, connections and being open-minded to a possibility at the right time can make all the difference when someone is making a decision about who they want to hire and why. Let’s talk about some of the tangible (and intangible) benefits of a […]

By |2018-02-04T17:05:15-05:00February 4th, 2018|Advertising, Before the degree, Career Development|Comments Off on Can a Masters in Advertising Really Advance Your Career?
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Master’s Degree in Advertising for Creative Professionals

As of 2019, American technology giant Apple held the sixth position on the Forbes Global 2000 ranking of the world’s largest public companies. In the same year, the company earned the Creative Marketer of the Year award at the 2019 Cannes Lions International Festival of Creativity. Apple is no stranger to creative advertising. Its 1984 […]

By |2020-04-27T18:38:39-04:00January 5th, 2018|Advertising, Career Development, Creative Communications|Comments Off on Master’s Degree in Advertising for Creative Professionals
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Which Graduate Programs Can Advance Your Career in Advertising?

Advertising is a field that is nothing like law, medicine, science, or education because the path to success is far less linear and more varied. Advertising is an attractive career for writers, designers, and other creative types. This is because advertising offers lucrative pay for creative work. It also tends to be more stable and […]

By |2020-05-14T15:17:53-04:00November 27th, 2017|Advertising, Before the degree, Learning about GSC|Comments Off on Which Graduate Programs Can Advance Your Career in Advertising?
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