Master’s Degree in Advertising for Creative Professionals

As of 2019, American technology giant Apple held the sixth position on the Forbes Global 2000 ranking of the world’s largest public companies. In the same year, the company earned the Creative Marketer of the Year award at the 2019 Cannes Lions International Festival of Creativity. Apple is no stranger to creative advertising. Its 1984 Super Bowl commercial for the Macintosh personal computer, directed by none other than Sir Ridley Scott, is considered to be a landmark of marketing creativity. In more recent years, Apple has continued to meet the high creative bar it established since its foundation.

The Cannes Lions award earned by Apple is sending a strong message to competitors: get creative with your marketing efforts or risk falling behind the competitive curve. The world is already saturated with marketing and advertising, but consumers will always be receptive to creativity. When a marketing message is delivered in a creative manner, companies are essentially recruiting consumers to become brand ambassadors. As a marketing and advertising professional, you will need to bring your best ideas and creativity in order to succeed in your chosen field.

Getting a master’s degree might be the best option for creative professionals looking to develop skills and knowledge for job advancement or boost their careers in marketing and advertising. There is a lot to consider when searching for a school that fits your particular needs. If you’re ready to take that next step in your career, consider the Global Strategic Communications Creative Track program offered by Florida International University in partnership with the renowned Miami Ad School.

Why Getting a Graduate Degree Helps

A Master of Science in Mass Communication can benefit you in the following ways:

• You gain skills and knowledge which can be applied on the job.
• You can pursue higher salaries
• Management positions become more feasible.
• You stand out as a job seeker, thus staying ahead of the competition.
• You can build an impressive portfolio and resume.
• You have more chances to connect with like-minded individuals.
• You can expand your network with industry professionals and reputable academics

There are many more reasons why getting a master’s is invaluable, particularly for those in the advertising and marketing fields. Talent alone may not be enough. You need in-depth knowledge and a skill set that will take you closer to success. The FIU School of Communication + Journalism, in partnership with Miami Ad School, created the Master of Science in Mass Communication program for the purpose of preparing students to become the next generation of the top marketing and advertising executives. The Global Strategic Communications Creative Track option can help you gain the edge you need in today’s job marketplace.

FIU’s Master’s Degree in Creative Communications

Designed for creative professionals like you, FIU’s interdisciplinary program offers classes in theory, research, and strategy. In addition, Miami Ad School’s instructors teach advanced creative skills to creatively solve real-world business problems, collaborate with a team, and pitching ideas and concepts to clients. Students leave with an impressive portfolio, a network of professional contacts, a sense of accomplishment, and an impressive college degree. FIU is a fully accredited Florida college that offers financial assistance opportunities to qualified students; learn more about our programs by getting in touch with Grizelle De Los Reyes, Director of the GSC Creative Track.

Where You Go Matters

Do you see yourself going to a school with a fantastic view that overlooks the ocean? FIU’s Biscayne Bay Campus is adjacent to Oleta River State Park, the largest urban park in Florida. You can enjoy a scenic stroll every time you go to class.

Miami Ad School is near the heart and soul of Wynwood, the trendy spot in the middle of the South Florida art scene, where you can enjoy the artistic ambiance of the district while you study. You can play soccer with friends outside or recline on a colorful lawn chair to relax or energize your creative juices. Miami Ad School is housed in a stylish building guarded by a giant pink Flamingo. It is also conveniently located next to boutiques, hip restaurants, and public transportation.

What to Expect

• The program is completed in five consecutive semesters (39-semester credit), including one or two summer periods.
• Candidates are required to send in two applications separately, one for FIU and one for Miami Ad School. Be sure to follow each school’s criteria.
• Seven courses are taught at FIU’s Biscayne Bay campus and six courses at Miami Ad School.
• Be ready to learn and enjoy being creative.

How to Apply

Applications for fall and spring are available online for the Creative Track Program. For more information contact Grizelle De Los Reyes, director of the FIU-MAS Creative Track Program through our online contact form.