Career advancement does not always happen in a linear way. Factors like education, connections and being open-minded to a possibility at the right time can make all the difference when someone is making a decision about who they want to hire and why. Let’s talk about some of the tangible (and intangible) benefits of a [...]
Advertising is a field that is nothing like law, medicine, science, or education because the path to success is far less linear and more varied. Advertising is an attractive career for writers, designers, and other creative types. This is because advertising offers lucrative pay for creative work. It also tends to be more stable and [...]
Florida International University (FIU) in partnership with Miami Ad School (MAS) gives students the opportunity to earn Master’s Degrees with practical employment options after graduation. Our Global Strategic Communications (GSC) track has placed students in award-winning careers that have helped build an incredible reputation for our alumni and school. Depending on the focus of their [...]
At the 2019 Global Association for Creative Advertising & Design Awards, more commonly known as D&AD, two American agencies were presented with the coveted Black Pencil award. The award is considered to be one of the highest honors in the industry. Wieden + Kennedy Portland won a Black Pencil for work performed on behalf of [...]
Quite a few media industry sectors adhere to the practice of recognizing professional excellence by means of award ceremonies. Hollywood has the Oscars, television has the Emmy Awards, radio has the ARIAS, and the advertising industry has the annual Clio Awards to recognize creative excellence. Since the Clio Awards are truly global, the jury is [...]
Becoming a leading creative in advertising means mastering a creative skillset, and knowing the role it plays in branding and business. It means being able to communicate an artistic vision to both a client, and a creative team. It doesn’t happen if you don’t have an impressive portfolio of engaging work that showcases talent [...]
In 2019, strong work by Florida art directors is generating results as well as news headlines. Amerant, the Coral Gables bank that is emerging as the largest community-based bank in the United States, launched an innovative digital marketing campaign that essentially transformed its logo into a magic portal of financial and lifestyle opportunities for customers. [...]
When you are considering different communications programs, it is important to think about your following career path before even applying. If you have always dreamed of being a copywriter or art director for a top advertising agency, FIU’s Master’s of Science in Mass Communication may be right for you. When school searching, you are faced [...]
Hands-on experience can be the deciding factor when a head copywriter or senior art director at a major ad agency is comparing the resumes of multiple applicants. The creative fields do not operate like engineering, medicine, and law. The qualifications and talents are less standardized, more subjective, and therefore more difficult to measure. Hiring professionals [...]
Location is incredibly important if you’re harboring a dream of media work. Florida International University has partnered with Miami Ad School to bring you a program that can help you develop your talents in an urban, creative environment. The FIU-MAS program is proud to have produced students with a great reputation in the advertising world. [...]
