Why You Need a Creative Graduate Program That Gives Hands-On Experience

Hands-on experience can be the deciding factor when a head copywriter or senior art director at a major ad agency is comparing the resumes of multiple applicants. The creative fields do not operate like engineering, medicine, and law. The qualifications and talents are less standardized, more subjective, and therefore more difficult to measure.

Hiring professionals know that a degree on a resume isn’t nearly enough to tell the story of the applicant’s interests, talents, and personality. That’s why you need to make sure your program is hands-on enough to let you get real experience with creative work, and build a strong portfolio of samples.

Florida International University in partnership with Miami Ad School offers the Global Strategic Communications Creative Track (GSC Creative Track) to prepare you for the media industry on multiple levels.

Develop Real Skills Taught by Creative Professionals

The GSC Creative Track Program is working towards creating a global perspective in strategic communications by training copywriters and art directors.

The degree combines advanced courses in Creative Art Direction and Copywriting skills with an in-depth examination of creative strategies, and research and communication theories in the field of advertising. The advanced art direction and copywriting courses are designed with a sturdy understanding of communications theory, multicultural and global consumers, methods of research, and cutting-edge creative strategies.

The professors who teach the GSC Creative Track Program have worked for decades in the industry of advertising. There is no substitute for the knowledge they’ve built up by studying the methods used at top ad agencies across the globe, and how they will evolve to accommodate the media of the future.

The courses take place at two campuses: Florida International University’s North Biscayne Bay campus, and Miami Ad School in the Wynwood district of Miami. Seven of the courses are taught at FIU, and five at the Wynwood location.

Establish Contact with Top Ad Agencies

Our program wants to give you the best possible chance of success in the creative fields. Through the quality of our program, we have produced students who have developed a great reputation with ad agencies in Miami and throughout the world. You will get a chance to make a strong impression on media professionals through internships and networking events. Make the most of this opportunity to give yourself the best possible chance of securing the job of your dreams. Build a strong portfolio of work as soon as possible as a means of demonstrating to employers that you really are capable of what you promise to do in your cover letter.

Learn More About Florida International University’s Creative Track Program

Visit Florida International University’s website to learn more about the Global Strategic Communication Creative Track Master’s Program. Contact Grizelle De Los Reyes, Director of the FIU-MAS Creative Track Program at gdelosre@fiu.edu or fill out the contact form for additional information.

About Global Strategic Communications Creative Track Master’s Degree Program

The Global Strategic Communication Creative Track is a 39-credit hour program leading to a Master of Science in Mass Communication degree. This interdisciplinary program combines Florida International University’s Global Strategic Communications graduate curriculum in communications theory, research, and strategy with Miami Ad School’s advanced skills curriculum in Copywriting and Art Direction.