Communications Graduate Program for Art Directors in Advertising

Imagine a career where you got play with all the elements you indulge in recreationally, like music, art, color, storytelling and more. That’s the appeal of art direction in advertising for many creative types who want a career that gives them room to express themselves while paying a decent salary. However, the very nature of art direction is such that it stays fluid depending on the project. How can you prepare for integrating various mediums? How can you identify optimal images, tests, scripts, sounds, and colors to grab the attention of the public? Those are the questions a communications program for art directors in advertising at Florida International University in partnership with Miami Ad School (FIU-MAS) intends to answer.

Hands-On Experience in Your Field Brought to You By a Unique Educational Partnership

Art direction requires big-picture thinkers who can also be doers. What better way to prepare for that with a combination of academic and hands-on work? Experienced professors can walk you through the history and evolution of advertising. They can show you ads and cultural moments that changed how people dress, how they think, and how they live. We believe you will be amazed at how big the influence art directors have had on everyday life really is once you understand its history and theory.

Beyond a broad base of knowledge, you will need a popping portfolio of work to impress any agency looking to bring an art director on board. You will get an opportunity to work in teams to create pieces of media (posters, advertisements, digital work and more). A great portfolio not only showcases your work, it will also give you a way to discuss the industry and your strategic thinking in interviews.

How to Learn More About Becoming an Art Director

If you would like to learn more about how you can start your path toward a colorful, creative and engaging career like art direction at an advertising agency, FIU-MAS would be happy to help you out. Get started by sending an email to Grizelle De Los Reyes at gdelosre@fiu.edu or contact us online, where you can learn more about our program. Based in Miami, South Florida, our program has attracted students from all over the world. These have gone on to build an alumni network that extends across the globe. Give yourself the best chance at success in this challenging, competitive (but fun) industry.