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Digital Marketing and Advertising

How to Write a Marketing Research Brief: A Step by Step Guide

While studying in FIU/MAS’s Global Strategic Communication Creative Track graduate program you will be weighing your career options upon graduation, from working as a freelancer to working in a digital marketing agency. You will find out that your options will open up as you become exposed to many professionals doing distinct and unique work in [...]

By |2020-11-19T10:45:59-05:00August 28th, 2019|Blog, Digital Marketing and Advertising|Comments Off on How to Write a Marketing Research Brief: A Step by Step Guide
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Surprising Facebook Ad Targeting Options to Supercharge Social Media Campaigns

Facebook ads “More than 1.7 billion people use Facebook every month.” (Facebook.com) This data, collected by Facebook, shows a number of potential buyers that this social media platform is able to provide to its advertisers. Now… many companies already found out the same data and had the same idea… so what you need to be […]

By |2017-10-03T13:45:18-04:00October 3rd, 2017|Advertising, Digital Marketing and Advertising, Facebook Ads|Comments Off on Surprising Facebook Ad Targeting Options to Supercharge Social Media Campaigns
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Graduate School Program For Creative Professionals in Miami

  Are you dreaming of a career in Advertising? Do you see yourself as an Art Director or Copywriter at a top ad agency in a big city like New York or Miami? If this sounds like you, then the Global Strategic Communications Creative Track Master’s Program at Florida International University in partnership with world-renowned […]

By |2017-03-31T18:21:00-04:00March 31st, 2017|Advertising, Art Direction, Career Development, Creative Development, Creative Strategy, Digital Marketing and Advertising, Recommendations|Comments Off on Graduate School Program For Creative Professionals in Miami
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My Little Red Book

      CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]

By |2015-09-23T11:00:38-04:00September 23rd, 2015|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Before the degree, Career Development, Creative Development, Creative Freedom, Creative Planning, Creative Strategy, Creative Theory, Digital Marketing and Advertising, Fun with words and Copy Writing, Graphic Design, Remarketing, The life of a Creative, Typography, Uncategorized|Comments Off on My Little Red Book
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An Insight on Insights

  A few months ago I attended a string of lectures from brilliant account planners. Although I’m a copywriter, I was only present out of obligation, but it wasn’t a wasted experience by any means. After all, you can always gain something of value from any experience if you pay attention, and gain I did. […]

By |2015-05-12T16:44:24-04:00May 12th, 2015|Ad/ Creative Campaigns, Advertising, Creative Strategy, Digital Marketing and Advertising, Uncategorized|Comments Off on An Insight on Insights
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The “Good Hair-Met”

Ever had a bad hair day? Personally, I seem to have those all the time. I have developed some techniques throughout the years to try to avoid it, such as not washing my hair right before going to sleep, or putting on a hat for half an hour in an attempt to put it all […]

By |2015-05-08T17:59:36-04:00May 8th, 2015|Ad/ Creative Campaigns, Advertising, Art Direction, Creative Development, Creative Strategy, Digital Marketing and Advertising, The life of a Creative, Uncategorized|Comments Off on The “Good Hair-Met”
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New Technology Can Wait

As a millennial, I am a leader in technology. Aside from the newest Generation, “Gen Edge or Gen Z,” I am, along with my generation, foremost to embrace all things social media, such as Facebook, Instagram, Twitter, Snapchat, Pinterest and Spotify. In the morning, I wake up and check my phone for new emails, What’s […]

By |2015-04-21T12:16:56-04:00April 21st, 2015|Adobe Creative Suite, Advertising, Art Direction, Digital Marketing and Advertising, The life of a Creative, Uncategorized|Comments Off on New Technology Can Wait
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Best Buy Brand Revive ‘Art Direction’

Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]

By |2015-04-12T02:22:01-04:00April 12th, 2015|A brand called you, Ad/ Creative Campaigns, Adobe Creative Suite, Advertising, Art Direction, Creative Development, Creative Freedom, Creative Planning, Creative Strategy, Creative Theory, Digital Marketing and Advertising, Fun with words and Copy Writing, Graphic Design, Hobbies and Creativity, Photography, The life of a Creative, Tips and Short cuts, Typography, Uncategorized|Comments Off on Best Buy Brand Revive ‘Art Direction’
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The Importance of Online Presence to a Creative Writer

It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]

By |2020-04-02T13:46:23-04:00March 30th, 2015|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Career Development, Creative Strategy, Digital Marketing and Advertising, Fun with words and Copy Writing, Mass Media Strategy, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off on The Importance of Online Presence to a Creative Writer
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Tips & Tricks to Building a Presence on the Web

There are a million ways to optimize your presence on the web, which is why it can be overwhelming. Don’t panic if you’re just starting out; let us help you by offering you a few things that you can do on your own to enhance your digital marketing. Then, once your business takes off you’ll […]

By |2015-03-11T12:50:14-04:00March 11th, 2015|A brand called you, Advertising, Digital Marketing and Advertising, Tips and Short cuts, Uncategorized|Comments Off on Tips & Tricks to Building a Presence on the Web
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