Mass Media Strategy

The Importance of Online Presence to a Creative Writer
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The Importance of Online Presence to a Creative Writer

A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Career Development, Creative Strategy, Digital Marketing and Advertising, Fun with words and Copy Writing, Mass Media Strategy, The life of a Creative, Tips and Short cuts, Uncategorized

The Importance of Online Presence to a Creative Writer

It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard [...]

By bfriedmn|2020-04-02T13:46:23-04:00March 30th, 2015|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Career Development, Creative Strategy, Digital Marketing and Advertising, Fun with words and Copy Writing, Mass Media Strategy, The life of a Creative, Tips and Short cuts, Uncategorized|Comments Off

Increasing ad spend effectiveness by using remarketing

Remarketing is an online marketing technique that allows companies to show online ads to users who visit their site and leave it without buying anything. The ads are shown to these visitors outside the company’s site as they browse the Web. Remarketing is a powerful tool to engage a target audience by showing them relevant [...]

By bfriedmn|2014-06-19T13:53:11-04:00June 19th, 2014|Mass Media Strategy, Remarketing, Uncategorized|Comments Off

Mass Media Strategy

The Importance of Online Presence to a Creative Writer

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