Mass Media Strategy

The Importance of Online Presence to a Creative Writer

It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]

Increasing ad spend effectiveness by using remarketing

Remarketing is an online marketing technique that allows companies to show online ads to users who visit their site and leave it without buying anything.  The ads are shown to these visitors outside the company’s site as they browse the Web. Remarketing is a powerful tool to engage a target audience by showing them relevant […]

By |2014-06-19T13:53:11-04:00June 19th, 2014|Mass Media Strategy, Remarketing, Uncategorized|Comments Off on Increasing ad spend effectiveness by using remarketing