A brand called you

Don’t Overlook Your 20’s

Ted Talks is devoted to ideas worth spreading. My favorite Ted Talk is one that is geared towards people in their 20’s. Being 24, I am starting to develop a sense of who I am, where I want to go, and where I want to be. Meg Jay spoke about how the 20’s are often […]

By |2016-05-20T11:42:42-04:00May 20th, 2016|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Career Development, Creative Development, Uncategorized|Comments Off on Don’t Overlook Your 20’s

What Do Zephyrhills Water and Halloween Have in Common?

What does Zephyrhills Water and Halloween Have in Common?   I love to dress up all the time and design my own costumes. Every year, I choose different materials as my inspiration to design my next creation. This year, I decided that I would use plastic water bottles as the main material for my Halloween […]

By |2016-05-18T14:30:28-04:00May 18th, 2016|A brand called you, Ad/ Creative Campaigns, Advertising, Art Direction, Creative Freedom, Hobbies and Creativity, Uncategorized|Comments Off on What Do Zephyrhills Water and Halloween Have in Common?

You Can Never Be Too You

When I was accepted into my graduate program for creative advertising, the coordinator referred to our incoming class as “creatives on steroids”. I loved that. I screenshotted it. I sent it to my friends. …It’s empowering right? So, with this new title, this new power, I realize I need to define myself. And, hopefully, through the process, it’ll also inspire […]

By |2016-01-20T16:50:19-05:00January 20th, 2016|A brand called you, Uncategorized|Comments Off on You Can Never Be Too You

My Little Red Book

      CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]

What Am I Looking At?

www.helloigorpetrov.com/bcy_senses This piece is a little out there both in its titles (Taste me, Smell me, etc.) and the content of each link. When looking at each part as well as the whole thing overall it is not certain whether this work is more mysterious or confusing, but it is, nonetheless, intriguing. Looking at this […]

By |2015-05-23T17:12:19-04:00May 23rd, 2015|A brand called you, Advertising, Art Direction, Graphic Design, Hobbies and Creativity, Uncategorized, Web site design|Comments Off on What Am I Looking At?

Best Buy Brand Revive ‘Art Direction’

Best Buy Brand Revive ‘Art Direction’ Brands act significantly as the prima facie of all businesses. Customers typically try to identify with a respective brand based on the effect that they impose. As such, companies have been able to secure considerable gains due to this supposed impact on the purchasing power of consumers. Hence, the […]

The Importance of Online Presence to a Creative Writer

It only took Starbucks 47 years to open a location in Italy, the country that introduced espresso machines and coffee culture to the world. There would be no Starbucks without Italian coffee culture, but opening the first store in Milan proved tricky because of the friction commonly associated with cultural appropriation by corporate giants. Howard […]

Seven Dwarf Tips To Writing Sweeter Stories

Here are seven dwarf guideposts to improve the quality of your personal stories, told or written. Get nostalgic. Revisit your old photos and journals, and other trinkets of memories from a specific event or experience you want to write about. Talk to people who experienced it with you for input and another angle, to try […]

By |2015-03-26T12:52:39-04:00March 26th, 2015|A brand called you, Creative Development, Creative Freedom, Fun with words and Copy Writing, Hobbies and Creativity, The life of a Creative, Uncategorized|Comments Off on Seven Dwarf Tips To Writing Sweeter Stories

In Retrospect: Reviewing A Creative Submission

This blog entry sizes up as an Amazon-type review on one of my creative submissions for the FIU-MAS GSC Creative Track. Writing for this particular prompt felt like a qualitative exercise; looking at a final result with new eyes for an insight. Description 18″ x 24″ and 8.5″ x 11″ (2 sizes) on inkpress rag matte poster paper Weighing […]

By |2015-03-25T12:50:18-04:00March 25th, 2015|A brand called you, Before the degree, Creative Development, Creative Freedom, Creative Strategy, Creative Theory, Graphic Design, Hobbies and Creativity, Learning about GSC, Uncategorized|Comments Off on In Retrospect: Reviewing A Creative Submission

6 Ways to Improve Your Creative Writing Skill

Creative writing as a skill that needs constant practice to become a more effective communicator. Although challenging, there are a number of ideas to keep in mind in order to achieve consistency and improvement. Below are just a few ways to improve creative writing skills, especially for careers like copywriting and advertising, where your skill […]