When you think about the work you want to do, which brands come into your mind? Nike? Coca-Cola? Redbull? If you thought about any of these three, you are far from being alone. The truth is that achieving such a high status in the advertising world does not come easy. Fortunately, you can learn a […]
Let’s say you are working full time, have a family or other time-consuming commitments, and you’re looking for the quickest way to fast-track your career. A master’s degree might be something you are looking to obtain. But even if you are fresh out of college and you haven’t yet settled down in a relationship […]
For those looking to pursue a career in marketing and advertising or have a desire to learn more about the industry, pursuing a graduate program focused on creativity can provide a competitive edge. As the situation stands in 2020, advertising materials are everywhere we look. From catchy jingles on television to eye-catching billboards and from […]
Ted Talks is devoted to ideas worth spreading. My favorite Ted Talk is one that is geared towards people in their 20’s. Being 24, I am starting to develop a sense of who I am, where I want to go, and where I want to be. Meg Jay spoke about how the 20’s are often […]
What does Zephyrhills Water and Halloween Have in Common? I love to dress up all the time and design my own costumes. Every year, I choose different materials as my inspiration to design my next creation. This year, I decided that I would use plastic water bottles as the main material for my Halloween […]
Great advertising campaigns tap into the emotions of their viewers to the point that they cannot turn away from the message. Nike’s advertising campaign, “Better For It” has done this for me. During my recent fight with depression, I was glued to my television, and Netflix TV shows. I must admit I am not a […]
Many of us have big dreams and desires to make a ground-breaking impact on our community, country, or the world. We want to be able to put our John Hancock on “the next big thing”. However, there’s something we have to consider that’s even more important than the idea itself: followship. In a TED Talk […]
CREATIVE MANIFESTO by: Stephanie Armstrong Keep Going. There comes a point in the creative process where the end looks impossibly far. I have found that the best results come from not accepting what is “good enough” but reaching for greatness. Don’t have a million unfinished projects. If you start something then finish […]
Brane’s & Noble is a well-known brand that is, unfortunately, slowly declining. The B&N brick-and-mortar stores is what makes the brand unique, as people still love the physical experience of being in a bookstore. However, the thing that sets Barnes and Noble apart from competitors like Amazon and Apple is what is also hindering the brand due […]
The Miami Ad School planning boot camp had a lot of helpful information, tips, and tricks on how to be a successful, inspiring, and organized planner. What I felt inspired me most is a simple trick that helps get to the unexpected insight for the creative brief. Two R/GA planners from New York showed us how they arrive […]
