This piece of work is one of my favorites. For the Visa Design Project, Anifer Pita worked alongside the lovely Irina Zabelina, a Russian Native, and also the edgy Eden Paineau. The way they picked the materials to be used inside each card fascinates me. I am really in love with the Indian Spice card [...]
The Miami Ad School planning boot camp had a lot of helpful information, tips, and tricks on how to be a successful, inspiring, and organized planner. What I felt inspired me most is a simple trick that helps get to the unexpected insight for the creative brief. Two R/GA planners from New York showed us how they arrive [...]
Bookstores are somewhat of a dying breed. While I myself am a lover of reading, the crushing burdens of adulthood have suspended most of my leisurely activities, so in a sense, I am guilty of contributing to their slow death. I suppose the only way I can atone for this sin is by contributing [...]
After finishing our primary research on Max Factor, our first goal in tackling creative strategy was deciding to use the R/GA New York method to get to the unexpected insight. Using all of our primary research in addition to social listening, we were able to find paradoxes that existed within the image of the brand [...]
Creative people have to find inspiration every day in order to be successful in their jobs. But that is easier said than done, and sometimes that inspiration just won’t come. That’s why I’ve created a list with 5 steps for any creative to take before and during their creative process, to give them that little [...]
“Good afternoon, how are you?” I asked. “My underwear is pink.” The man responded. “Pardon me?” “My underwear is pink.” “Your underwear is pink?” I asked in an effort to begin clarifying what was bound to be a misunderstanding. “Da! Shto tebe ne ponyatno?!” Why was this man raising his voice at me? And why [...]
Polaroid was a household name for a long time, but with the changes in technology they started to fade away. For our brand revival project, my group thought it would be fun to help save Polaroid from extinction. We believe that Polaroid still has a fighting chance because of the nostalgic and artsy attributes associated [...]
Our team presented a brand revival of Polaroid for our Creative Strategy class at FIU; graduate-level. We did a situation and SWOT analysis through secondary research. We found that the core issues Polaroid might be facing were instead of being the innovators they had fallen into following in digital age. In addition, although their brand [...]
The “Danger of a Single Story” Chimamanda Adichie’s The “Danger of a Single Story” is a really powerful speech that addresses the bias people all over the world are subjected to on various topics solely because of what they get to read, consciously or subconsciously. Some stories are so one dimensioned that people end up making [...]
Influence is king. Talent, resolve, and ambition merely its ministers. Despite the best ideas and intentions, what ultimately sees the light of day is what you convince others is great. Without the receptive eyes/ears of your team, the best art/copy may be stuffed into the bottom of some office drawer. Somewhere, somehow, someone convinced the [...]