The Broad Skill Set of a Creative Professional

What does being a creative professional entail? The term covers a set of regimens that call for a wide range of skills. Creatives need to balance an imaginative mind with reasonable discipline so that they can function in the modern workplace.

Creativity is a part of everyone’s skill set. Any single person can activate their imagination with the right tools and focus. Pure creativity, however, can be mostly associated with professionals in numerous fields such as arts, advertising, film, design, publishing, content creation, and writing. Since each of these disciplines requires a specialized set of skills, some of them may not carry over to other specializations. In recent years, the creative sector has experienced considerable growth requiring certain basic soft skills that effective professionals need to share. However, the most important aspect of creativity in business is the ability to communicate and inspire responses from clients and audiences.

Soft Skills

In general, creatives need to possess a variety of soft or transferable skills to help them adapt to the challenges that arise in such professions. They must be proficient at self-management, teamwork, business awareness, attention to customer needs, problem-solving, communication, literacy, and hold a thorough understanding of the practical application of research and technology.

Discussion and evaluation of soft skills are part of the Creative Track of the Global Strategic Communications program at the Florida International University School of Communication + Journalism. As a state college with an established presence in South Florida, FIU is fully accredited. The program is also in collaboration with the world-renowned Miami Ad School. Learn more about our programs today.

Attitude

Thriving on the responses of others, creative professionals need to learn how to adapt to any type of feedback and apply it. This discipline must accompany a willingness to reassess and go back to the drawing board when needed. Soft skills will not translate well if professionals find trouble maintaining a positive attitude and an entrepreneurial mindset. Creativity is about possibilities and working with what you have or what you can create. Whether it’s a challenge or an opportunity, one must be able to incorporate a fresh sense of innovation into each scenario to transform a possibility into a reality.

A Passion For Your Work

Succeeding as a creative professional takes a dedicated effort. You want to reach a certain level of exceptional performance that can be appreciated by your clients, customers, audiences, and other people. If you aren’t passionate about your work, then others will not be passionate about you. You need self-motivation as well as a willingness to continuously network and make a personal brand within your field.

Cultivate Your Creativity At FIU

The GSC Creative Track program leads to a Master of Science Degree in Mass Communication with a creative specialty certificate and a portfolio. This program, in partnership with world-renowned Miami Ad School, is designed to tap into a student’s imaginative skills and strategic thinking. Learn how to develop an advertising campaign through the analysis of a brand’s issues with innovative solutions that engage consumers at the deepest levels. The program combines the theoretical and academic courses of Florida International University with creative skills development courses taken at Miami Ad School, to allow students to learn from instructors who are at the top of their academic and professional careers.

If you are ready to harness your imagination and strategic thinking, you should think about pursuing a graduate degree from these two lauded institutions. For more information, contact Professor Grizelle De Los Reyes, Director of the Global Strategic Communications Creative Track program.