2014 Lillian Lodge Kopenhaver Outstanding Junior Scholar Award

Brooke Erin Duffy, Ph.D., is an Assistant Professor in the Department of Advertising and member of the graduate faculty of the Media & Communication Program. Her research interests include media and cultural production, digital culture, feminist media studies, and critical analyses of advertising and consumer culture.

Her current book project, Aspirational Labor: Women and Creative Work in an Age of Social Media (Yale University Press, forthcoming) brings gender and class politics to the fore of recent debates about digital labor and entrepreneurialism. The book draws upon in-depth interviews with fashion, beauty, and lifestyle bloggers and vloggers; participant observation at fashion and tech events; and an analysis of professionalization resources aimed at social media producers.

Her first book, Remake, Remodel: Women’s Magazines in the Digital Age (University of Illinois Press, 2013), explored the rapidly changing technologies and political economies of cultural production through an analysis of the women’s magazine industry. She is co-editor of Key Readings in Media Today: Mass Communication in Contexts with Joseph Turow (Routledge, 2009).

Her work has been published or is forthcoming in such journals as Critical Studies in Media Communication, Communication, Culture & Critique, Feminist Media Studies, the International Journal of Cultural Studies, and The Communication Review, among others. In 2014, she received the inaugural Lillian Lodge Kopenhaver Outstanding Junior Scholar Award.

Dr. Duffy completed her Ph.D. at the Annenberg School for Communication at the University of Pennsylvania in 2011. She holds a B.A. from The Pennsylvania State University and a M.A. from the University of Pennsylvania. She is a member of the Annenberg School’s Alumni Advisory Board.